In recent years, the preponderance of celebrities in advertisements has become more prevalentthan ever in Nigeria in particular and the world in general. Marketers have the perception that this technique of persuasion is a winning formulato build up brand image, increase sales revenue and gain strong brand loyalty. Consumers arebombarded by a variety of advertisements every day. Celebrity endorsement is very popular and widely used in advertising from magazines toTV advertisements, from toothpas... read more

For any company wanting to be successful in business, it is of the utmost importance tobe able to identify and validate the salesperson characteristics and behaviorspredictive of high performance in selling. In line with this thinking, a vast number ofstudies have been conducted in relation to selling behaviors, their individual andorganizational antecedents, and salesperson performance (e.g. Franke and Park 2006;Guenzi, De Luca and Troilo, 2011;Plouffe, Hulland and Wachner, 2009). Salesperso... read more

A Marketing Promotional Strategy is saliently concerned with the role be played by each of the promotional mix elements towards effective and efficient dissemination of information potential customers and clients. Promotion practices are essential especially under condition of imperfect competition, noon-rational behaviours of customers and incomplete market information. Intensified competition among different insurance companies may well inform the need for serious attention to promotio... read more

spatial distribution of local market and variations in prices of vegetable in lagos state

Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and internationally. The banking industry environment today is highly volatile; Nigerian banks therefore needs to develop effective technique to enhance the interaction of customers and the ban... read more

This study dealt on the economic analysis of ginger (Zirrgiher. qf~cinnle Ii) marketing in Kaduna State, Nigeria. The specific objectives were to determine the situation of the domestic market, and type of intermediaries involved; to ascertain and determine the channels and marketing margin for ginger, to determine the volume, destination and value of exports and derive policy implications based on the research findings. Purposive sampling method was used to select three local government a... read more

Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to gather relevant data. Chapter one defines the background and frame of reference for the project; providing the objectives, significance, statement of the prob... read more

The significant of price in consumer purchase decision play a vital role in marketing organization. Therefore any marketing mix price remain the only variable that generate revenue, the other three component of the products, distraction and promotion products cost. In an economic theory, will are made to understand price value and utilities are related concept. However, utilities is attributed of an item that make its capable of want (satisfaction) why review is quantitative measure worth of a p... read more

Any organization selling to final consumer whether it is a manufacturer, wholesaler or retailer is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine or internal) or where they are sole (in a store, at a street, or at the consumer’s house). As a result of this, several businesses have emerged, as retailers help in the distribution of consumers goods, but in spite of this effort, some consumers still believe that their function... read more

The relevance of marketing planning and control cannot be over-emphasized as it is necessary for a manufacturing company. Looking ahead and prepare for the future is better than to look back and regret. An organization especially a manufacturing is very competitive and needs to examine how it can effectively develop plan and strategies for serving its marketing. The aim of any marketing operation is to make the future happier. But this was not well recognized by most firms initially so job... read more

To describe the importance of marketing, one need not to look further than this quote “marketing is everything and everything is marketing”. Everyone is exposed to marketing everyday, even when they don’t know it. Billboards surround the nation road, Lagos appear everywhere from t-shirt to the centre field fo the “Tositos” fiesta below when a teenager is begging his dad to use the family car, he is in fact marketing himself to his father for the exchange of the keys and that is w... read more

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, each participant in the exchange process is often confronted with the problems of searching. Every attempt to satisfy consumers needs and desires, is usually and most often the duty of the seller to package their product or service information for dissemination to the consumers by employing such relevant vehicle as promotional activities which is conveyed and executed through advert... read more

Code-switching and code-mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the definition of concepts. It is in the second that the previous investigations of scholars on code-switching and code-mixing are examined. The entire procedure for the current research constitutes the third section, while the fourth one contains the conclusion in which the afore-mentioned implication ... read more

This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select thirty (30) staff of the company. However, only twenty-six (26) responded to the questionnaire Research question were asked to guide the study. The instrument for the study was the questionnaire. Data collected were ana... read more

The NNPC was established in 1977 to put the government in front seat in the oil industry. Form them the government ceased to be a mere regulatory agency. Through the NNPC, the government delved into exploration, drilling and marketing of petroleum products in Nigeria (Ugbaja 2001: 8). To facilitate this, the pipeline and product marketing company (PPMC) and petroleum product pricing Regulatory Agency (PPPRA) were established to regulate the pricing, distributing and marketing of petroleum pro... read more

Products are essential to the success of a company industries develop products to replace those that have become out dated in the eyes of consumers. Companies have to develop new products to satisfy the changing needs of customers, they also have to be developed in an attempt to contain competition without resorting to price competition. Moreso, product may be an invention or innovation or a modification of an existing product to an extent that customers perceive the modified version as diffe... read more

This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.

Public relations have become a potent marketing tool in the modern business management in recent times. Its influence is being felt on even greater expansion. It is important to management organizations including IMT to understand its potentials and limitations. Nwokoye (1984:212) defined public relation as the activities of cooperation, unions, governments or other organizations in building and marketing sound and productive relations with special public at large so as to adapt itself to i... read more

Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured products are not brought to the knowledge of the consuming public.... read more

According to L.A Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttressed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out and knock at someone’s door and sell. This revelation is apparently acceptable because a product cannot be produced at Enugu and is not a... read more