he people of the organization industries empty their food products for sales, the mineral industry uses it as their golden body, the communication industry uses it as their contact point, while the sports industry uses it as their recreation center, the health industry prescribe its services to hypertension patients and malnourished patients for improved diets and sophisticated recreational facilities. Advertisement has contributed a lot to boost a better image of both major and minor hotels ... read more

Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are identified and satisfied through the exchange process. It’s main interest is how to satisfy the identified needs of the people in a society. The new orientation in marketing discipline has entailed its search for various ideas, concepts and contribution from other older disciplines that can be of any help in achieving the goal of consumer satisfaction. One of the di... read more

The role of Consumer Service delivery towards realizing company goals and aspirations in Consumer attraction, satisfaction, value, profitability, and retention is unquestionable. As a selling activity, Consumer Service provides assistance and advice on such thing, as product installation, operation, maintenance, and repair for prospective buyers of many product, and availability. The importance of effective Consumer’s Service has been recognized in Modern Marketing. It is an important ac... read more

This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s sanitary towel through effective marketing strategies. This research projects was aimed at the following. a) To identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. b) To determine whether distribution method of P*G has helped to increase sales of a... read more

Goal attainment is the watchword of every business organization. They exist to accomplish something in the large environment. Its special purpose or mission is usually clear at the beginning over the time, however, on or more things happen, its mission may become unclear as the organization grows and develops new product and market from time to time the company must undertake and understand a critical review and preview of their overall effectiveness through marketing research.

The word motivation comes from Latin word movere, which means to move. It is a general term that refers to all those inner forces such as desires, drives or motives, wishes and so forth which kindle, direct and sustain behaviour towards a goal. To be able to motivate people, managers must do those things that satisfy these forces so as to induce individuals to perform.

the effect of sales promotion on the marketing of coca-cola brand of soft drinks

the problems and prospects of marketing petroleum products in nigeria

Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pay for the product or service and the time a place of exchange. Mumer (1994:10) in the quality review of marketing stated that price is the exchange value of a good services and the value of an item is wh... read more

Perfume product is very important to the health of the human being. It is used for preserving the odor. This product has to be appropriately pricing in order to attract customer patronage and increase profitability. According to (Kotler, 1996: 46) price is the amount of money customers pay for the product or service and the time a place of change. (Mmamel, 1994: 10) in the quality renew of marketing stated that price is the exchange value of goods/services and the value of an item is what ... read more

The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study. The term Marketing Research can be seen as the application of the scientific method of inquiry in helping Marketers to better understand and define their problems and find appropriate solutions to them. It is also the systematic and objective, collection, recording, analysis, interpretation, and report... read more

The history of African petroleum Plc date back to 1954 when the then British petroleum BP company Limited, brought up the assets of Atlantic refining company on the West African coast Ten years later (1964) that company was incorporated in Nigeria as British Petroleum of Nigeria Limited which of course is a subsidiary of the world wide British petroleum Group that marketed petroleum product throughout the Federal Republic of Nigeria. In 1978, the company changed from a private company to a publi... read more

In many marketing science, the effective management distribution of product are essential to those that determine the extent of product availability at consumption point. Channel analyses is important in evaluating marketing system because it indicates how the various market participants are organize to accomplish the movement of products from the producer to the final consumer. Distribution channel according to Philip, Kotler and Garry Armstrong (1999:362) is viewed as an interdependent organi... read more

The sophisticate of the socio-economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing awareness about the fact that does for instance in a race, the winner is the shorted possible time, in Business, there is a popular saying that time is money, signifying that the two has an opportunity cost. That being the case information which is the basis for most decision ought timely. As such telecommunication has in th... read more

Over the years, the study of language in use has always been an attractive field of study to linguists in the aspect of its origin, nature and its functions, whether for persuasion, poetry, or prayer. Language is a system of arbitrary vocal symbols used for human communication (Wardhaugh, 1972:3). In the world today, people still continue to research into what language is and its functions. Hence, linguists are in agreement about some of the characteristics of human language, its definitio... read more