n order to achieve a precised study, this work will concern itself with investigating the relationship between the relationship marketing and customer satisfaction and profitability in the Intercontinental Bank Plc Aba, during this periods of unstable economy, in Nigeria. This work limits itself to the study of Intercontinental Bank Plc Aba Branches. The work will deliberately select a population in Aba City. Thus within the areas that are covered by the intercontinental bank Plc Aba.

econdly, operators of G.S.M serviced will; gain immensely form the study. This is because it will not only measure the effectiveness of each of the promotional mix variable on the performance of G.S.M services but also recommendations or measures to be taken in design and determing the right combinations of the promotion in a more result oriented manner will be made. Finally, about the researcher and the reader will benefit from the study as the information contained would wide... read more

eas and information produced have will act as a frame work to direct marketing manager in formulating efficient marketing planning even foreign investors in Nigeria. It is expected that, this will bring out the role of efficient marketing planning and control in increasing sales of a farm product it will help to provide an explanation of those facts that can ensure of the effectiveness of marketing planning this research work will help provide an insight into the operation of marketing p... read more

he most outstanding hope of this study is that its findings will be immense benefit to employees and employees of labour including government workers who way not have had a course in public to help practicing managers especially those who are in none Government organization and similar field. The study also given an insight into the problems and practice of public relations in none government organization. The study will help the organization of none government organization to know where... read more

Service Marketing: The marketing process involving organization that buy in other to provide services or these marketing activities or processes which involve the provision of services to customers through exchange process. Hart N.A and Stapleton, J (1986) Services: they are activities or benefits that one party can offer to another that is intangible and does not result in the ownership of anything. Kotter P. (2003). Insurance: This is one of the social sciences designed essenti... read more

In any competitive marking environment such as ours, a marketing manager is often faced with the problems of how to determine the nature of demand for his products in a given market segment, how to determine the factors responsible for the variations in the demand pattern. Management of Bournvita producing company in Nigeria is faced with the problem of not only identifying suitable strategies to bet their competitors but also how to determine the strength of the contributions of variou... read more

he growth in technology in Nigeria has had a great impact on television advertising, that is television advertising has been rapidly on the increase in recent times, indicating its importance on the marketing of MTN’s GSM service. In view of this fact, this study is very important in ensuring effective and efficient television advertising by MTN. this study will enable advertising with other manufacturers of GSM product/service. The result of the study will enable MTN to review and imp... read more

This focuses on the role of product advertising on sales volume of breweries. It is carried out using the Nigerian Breweries Plc as its case brewing company. In other words, the study focuses on the advertising policy of the company as it affects its sales volume. Other issues discussed in the study include the types of advertisement and media used by the Nigerian Breweries Plc in carrying out its product advertising policy, the level of commitment of the company towards advertising its product... read more

Green and Tun (1978) see marketing as the systematic and objective search for, and analysis information relevant to the identification and solution of any problem in the field of marketing. Luck and Robin (1989) define marketing research as; the systematic gathering, recording and analysis data about a problem relating to marketing of goods and services. (1988) define marketing research as, planned and organized effort together new facts and new knowledge to help make better market decis... read more

Handling complaints is probably the most common form of customer care problem and there is a standard procedure for dealing with it. May customers see the way an organization handles the complaint as the test of commitment to the things being practiced and preached about customer care. The major objective of this work is to establish the relevance of customer complaints and how services companies have fared or failed in handling customers’ complaints. In order to achieve the ... read more

Promotional strategies are one of the most important ingredients, which enhance growth, development, and survival of any organization. Therefore, for any business enterprise to succeed in the market there is the need for it to always device new promotional techniques to meet the challenges of times. One of the biggest challenges facing services industries such as bank today is how to maintain their market share in today’s largely dynamic and competitive environment.

The success of any firm largely depends on customers patronage, for any firm to push its products to the consumers effectively, there is the need to carryout promotional campaigns to communicate with the ultimate consumers without promotion, customers may not be aware of the existence of the particular product, hence patronage may remain very low. Many promotional tools are used to communicate with the consumers but sales promotion tends to be the most effective of all due to the extra incentive... read more

The promotion is considered as a starting point, and the first step, the producers followed to communicate and contact with their customers, in both local and foreign markets alike, where it paves the road to another marketing efforts such as presentation of companies’ product, its features, specifications, distribution of the product, and what distinguishes it from other producers’ competing products in the target markets.

THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

THE IMPACT OF CONTRIBUTORY PENSION SCHEME ON THE NIGERIAN PUBLIC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

In carrying out Marketing Analysis, Evaluation and Distribution, Marketing Managers need timely and accurate information about customers, competitions, dealers and other forces in the market place. Marion Herper (2000, pg 203) says the “to manage a business well is to manage its future and to manage the future is to manage information”. (Kolter and Armstrong (2000, pg 114) in An Introduction to Marketing).

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study. The term Marketing Research can be seen as the application of the scientific method of inquiry in helping Marketers to better understand and define their problems and find appropriate solutions to them. It is also the systematic and objective, collection, recording, analysis, interpretation, and report... read more

Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with them in advantage of the organization and its shareholders”. From this definition apparent role in society of those involved in marketing activities is: to be responsible for carrying out actions to persuade consumers in different markets segments, that, for a price, to benefit from products and services that meet their needs and ... read more