INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
ABSTRACT
Television advertisement has over the years helped a great deal in the marketing of goods and
services. This research work is an analytical study of the influence of television advertisement on
the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the
questionnaire and interview approaches to gather relevant data. Chapter one defines the
background and frame of reference for the project; providing the objectives, significance,
statement of the problem and scope of the study as well as key terms that are fundamental to the
study.
In chapter two, the researcher offers an excursion into the study of television, noting its
evolution and development in Nigeria. It also defines advertising with reference to its evolution
and its growth in Nigeria. The study focuses on the influence of television advertisement on
‘Always’ sanitary pad as a commodity, using the theories of media dependency and social
responsibility. Chapter three discusses the method of data collection and study population, while
chapter four analyzes the quantitative datausing simple percentage method and descriptive
method for the qualitative data, further describing the ‘Always’ sanitary pad advertisement. In
chapter five, the researcher summarized, made recommendations towards improving the quality
of ‘Always’ sanitary pad television advertisement. The study concludes that there is need to make
the commodity more available and affordable to the consumers
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food shoppers suffered different challenges during the coronavirus pandemic, such as limited public transportation, food stock-outs (i.e. exhausted inventories), and reduced hours at supermarkets and grocery stores.
The production and supply of goods were at the minimum level as staff observed the stay-at-home policy, and businesses were also shut down due to safety measures enacted to contain the spread of the virus
The findings of this study will be of immense usefulness to governments, organizations, and private business owners as it reveals the huge role and importance of the Internet to their various lines of operation.
The findings of this study will be beneficial to SME operators as it examines the impact of social media on small and medium businesses.
The study will be significant to service providers and the general public. This study will also serve as reference material to researchers and students.
This research will assist marketers in implementing their ads in a manner that promotes a constructive outlook about their company's product and service.
The findings of this research work will undoubtedly provide the much needed information to government organizations, ministry communication, brand influencers , individuals and academia.
This research work focused on the impact of COVID 19 on traders’ sales volume.
This study will educate small business owners and young entrepreneurs on the massive benefits of e-marketing.
This study will be helpful to the Nigerian service sector in fully understanding the marketing communication mix and how it can be effective in reaching out to their various customers or clients.
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