food shoppers suffered different challenges during the coronavirus pandemic, such as limited public transportation, food stock-outs (i.e. exhausted inventories), and reduced hours at supermarkets and grocery stores.

The production and supply of goods were at the minimum level as staff observed the stay-at-home policy, and businesses were also shut down due to safety measures enacted to contain the spread of the virus

The findings of this study will be of immense usefulness to governments, organizations, and private business owners as it reveals the huge role and importance of the Internet to their various lines of operation.

The findings of this study will be beneficial to SME operators as it examines the impact of social media on small and medium businesses.

The study will be significant to service providers and the general public. This study will also serve as reference material to researchers and students.

This research will assist marketers in implementing their ads in a manner that promotes a constructive outlook about their company's product and service.

The findings of this research work will undoubtedly provide the much needed information to government organizations, ministry communication, brand influencers , individuals and academia.

This research work focused on the impact of COVID 19 on traders’ sales volume.

This study will educate small business owners and young entrepreneurs on the massive benefits of e-marketing.

This study will be helpful to the Nigerian service sector in fully understanding the marketing communication mix and how it can be effective in reaching out to their various customers or clients.

This study will examine advertising and how it influences consumers choice of household products.

This study will unravel the paramount roles played by personal selling as a part of marketing strategy.

This study will help provide a broader view on marketing, sales management and selling and on how they are interdependent.

This study will be extremely beneficial to insurance companies, stakeholders, and even sales personnel in Nigeria, as it will reveal the critical roles of personal selling strategy, as well as the need for insurance companies to implement the strategy in order to increase their sales rate.

This study will be relevant to business personnel, mangers, sales persons, consumer and individuals in marketing or sales related endeavor.

This research will be useful for manufacturing companies. It will assist the organization in implementing better marketing strategies that will increase overall product marketing performance while also allowing them to achieve their business objectives and take advantage of all available chances.

The findings will help top executives of organizations make timely, effective, and exact business decisions about their products, product lines, production, market, financing, design and development, and technology.

This research will be useful to micro and small businesses in Nigeria who recognize the importance of having a strategic location that will be sustainable for their business and aid productivity.

The results of this research will offer insight into the impact of competitive marketing and advertising on Nigerian secondary schools.

This study will help businesses to gain a better understanding of internet marketing. Because the purpose of marketing is, in essence, about consumers, the starting point is consumer perception.