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AN ASSESSMENT OF THE IMPACT OF BRAND IMAGE AND PERSONALITY ON CUSTOMERS BRAND LOYALTY.

EDUCATION
Project Research
Quantitative

Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts....

Percentage/Frequency
1-5 Chapters
54 Pages
APA 7th Edition
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AN ASSESSMENT OF THE IMPACT OF BRAND IMAGE AND PERSONALITY ON CUSTOMERS BRAND LOYALTY.

Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts.

EDUCATION Project Research Quantitative Percentage/Frequency 1-5 Chapters 54 Pages Abstract Available APA 7th Edition
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IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

MARKETING
Project Research
Quantitative

Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising....

Chi-Square
1-5 Chapters
54 Pages
APA 7th Edition
Read More
IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising.

MARKETING Project Research Quantitative Chi-Square 1-5 Chapters 54 Pages Abstract Available APA 7th Edition
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