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Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts....
Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts.
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising....
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising.
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