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Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts....
Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts.
The progressive and incremental transition from conventional orientation to aggressive push is one of the primary developments in Nigeria's banking sector today. As a result, management is obliged to leave their shells or enclaves in order to share the wide market and serve the diverse wants of customers. It's crucial to note that customer satisfaction and service quality are inextricably linked....
The progressive and incremental transition from conventional orientation to aggressive push is one of the primary developments in Nigeria's banking sector today. As a result, management is obliged to leave their shells or enclaves in order to share the wide market and serve the diverse wants of customers. It's crucial to note that customer satisfaction and service quality are inextricably linked.
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising....
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising.
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