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Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing....
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing.
For many organizations, budgeting or profit planning begins with a sales forecast. This is because, in most circumstances, it must be established before production units can be calculated, and production units influence material purchases...
For many organizations, budgeting or profit planning begins with a sales forecast. This is because, in most circumstances, it must be established before production units can be calculated, and production units influence material purchases
Consumer perception of a brand is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups, and other groups....
Consumer perception of a brand is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups, and other groups.
A celebrity is someone who is well-known and receives a lot of public attention, as well as attention from other people. A public figure, such as a member of government, may be highly known but not a celebrity unless they have something else that makes them fascinating to others....
A celebrity is someone who is well-known and receives a lot of public attention, as well as attention from other people. A public figure, such as a member of government, may be highly known but not a celebrity unless they have something else that makes them fascinating to others.
The growth of the internet and increased access to computer technology has created new opportunities for work and business, as well as for those who engage in illegal activities. The rise of technology and online communication has not only resulted in a dramatic increase in the incidence of criminal activities, but also appears to have resulted in the emergence of a new variety of criminal activities....
The growth of the internet and increased access to computer technology has created new opportunities for work and business, as well as for those who engage in illegal activities. The rise of technology and online communication has not only resulted in a dramatic increase in the incidence of criminal activities, but also appears to have resulted in the emergence of a new variety of criminal activities.
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising....
Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising.
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