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AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE

MARKETING
Project Research
Quantitative

Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing....

Chi-Square
1-5 Chapters
54 Pages
APA 7th Edition
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AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE

Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing.

MARKETING Project Research Quantitative Chi-Square 1-5 Chapters 54 Pages Abstract Available APA 7th Edition
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A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE

MARKETING
Project Research
Quantitative

For many organizations, budgeting or profit planning begins with a sales forecast. This is because, in most circumstances, it must be established before production units can be calculated, and production units influence material purchases...

Percentage/Frequency
1-5 Chapters
54 Pages
APA 7th Edition
Read More
A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE

For many organizations, budgeting or profit planning begins with a sales forecast. This is because, in most circumstances, it must be established before production units can be calculated, and production units influence material purchases

MARKETING Project Research Quantitative Percentage/Frequency 1-5 Chapters 54 Pages Abstract Available APA 7th Edition
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THE IMPACT OF SOCIO-CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDENT (CASE STUDY OF KWARA STATE UNIVERSITY AND UNIVERSITY OF ILORIN

MARKETING
Project Research
Quantitative

Consumer perception of a brand is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups, and other groups....

T-test
1-5 Chapters
54 Pages
APA 7th Edition
Read More
THE IMPACT OF SOCIO-CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDENT (CASE STUDY OF KWARA STATE UNIVERSITY AND UNIVERSITY OF ILORIN

Consumer perception of a brand is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups, and other groups.

MARKETING Project Research Quantitative T-test 1-5 Chapters 54 Pages Abstract Available APA 7th Edition
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