New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organizations of today. In time past, the social media inspired technologies were seen as a chapter. But time has proven that wrong. We have seen the world be... read more

The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This can only be achieved through the adoption of personal selling as a promotion mix strategy. Personal selling plays a vital role in creating direct contacts and interactions between customers and sellers/producers as well as enhances productivity of business. According to Ebitu, (2002), personal selling... read more

This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried fish. Marketers have lots of challenges, which the researcher has tried to proffer solutions to as attested by the majority of the respondents. The researcher used primary and s... read more

mpact: the action of one object coming forcibly into contact with another. Social media: is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities Business promotion: business, promotion is any communication that attempts to influence people to buy products or services. Businesses generally promote their brand, products, and services by

The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines ( Nielsen 2016). However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of comp... read more

They wanted people to talk about what was going on in their lives in real time. As the program increased in popularity, it started to develop naturally. Users started to exchange information in real time on a worldwide scale, companies were engaged and promoted brand conversation, and news started to break through the platform faster and more effectively than conventional mainstream media services. As a result, Twitter's slogan has been changed to "The greatest way to discover what's new in your... read more

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE

The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as a private limited liability company in March, 21, 1991. (The Bank was incorporated in December 20, 1990). Ten years later in Februar... read more

personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services or ideas) by identified sponsors through various media. Consumers: are people who purchase and use goods or services to satisfy particular needs and wants. Consumer behavior: are those acts of individuals directly involved in obtaining and using economic goods and services. (Nwaizugbo 2004:66) Perception: this refers to the personalized way people sense, interpret an... read more

This is the business or industry of producing goods s in large quantities in factories. The psychographic profiling present these goods s to prospective buyers/users, convince them and get their patronage. Service: This is a system that provides something relevant (intangible) which the public needs, organized by the government or a private company. It is a business whose work involves doing something for customers but not producing goods - a service industry serving customers in hotel, shop,... read more

rands and branding have existed for as long as it has been possible to trace artifacts of human existence. According to American Market Association (2010) a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers or competitors. Branding emerged in the nineteenth century when smart entrepreneurs realized that they could charge more for an otherwise standard commodity if they could guarantee quality and con... read more

This research work will expose organizations to the need for prudent management of financial resources in an organization is of great concern. It’s amazing however; that at any time an organization is going through some hard times financially, first thing that runs into the mind of the management staff is a cut-down on advertisement and promotion budget or eliminate them entirely as a step to ameliorate their predicament. This study therefore, has been designed in such a way as to aid organiza... read more

is obvious is almost impossible to deliver information to consumers without use of advertising. Certainly, this may be because of globalization and accessibility of hundreds of channels for the viewers of this modern era. Globalization has brought wide choice of markets to consumers which make advertising to play a huge role. According to Geisler (1987), the consumer is more likely to associate with advertisements of those brands, which have emotional values and messages. This is so because, pos... read more

The study of “The Impact of marketing communication of product development” will be of significant importance to companies, their management, marketing departments, educational and research institutions. Through this study, it can be established whether or not marketing activities carried out by companies are really useful to their product sales and whether marketing programmes need to be extensively communicated to make the right impact on consumers and the audience. This way it will be ... read more

There are some anticipated hiccups which may serve as limitation to the credibility of this reserch. Some of the anticipated limitations may include time and fund availability, limited sample, newness of the concept of CRM, as well as financial constraints in carrying out the research. These above challenges notwithstanding, the researcher attempted to elicit honest responses from the focus group discussion participants and findings would be reported objectively. 1.8 Operational Def... read more

Are your marketing strategies effective in the facing of high competitors? c. What are the problems and challenges encountered in the marketing of your service? d. What are the possible solution to the problem identified? 1.6 SCOPE OF THE STUDY The scope of this study centers on the evaluation of the marketing strategies of MTN Nigeria services with special reference to Kaduna metropolis. Thus this study examines the marketing strategies and the effectiveness... read more

Price: Pricing has been another marketing tool often used to establish differentiation. The challenge, however, is how to “own” a real (or perceived) long-term price advantage. Short-term offers, deals, and price promotions can provide a brand an apparent price advantage and the appearance of differentiation. However, as the acknowledged goal of brand marketing is to build customer loyalty (i.e. not just trial, but repeat business), a short-term advantages or a temporary point of differentia... read more

Based on the funding the following recommendation were made: UBA should carry out promotion regulartly since it increase sales, patronage, profitability, builds brand image and other benefits. Also the bank should utilize the marketing variable, strategies and concept. In summary UBA Plc have to use all the marketing principles for continued survival and sustenance in business. RESEARCH PROPOSAL The effect of promotional strategies on the marketing of bank service (a case s... read more

The marketing concept doesn’t seem to receive complete recognition by the Nigeria commercial banks. The integrated marketing idea that business should be organized in such a way as to satisfy the customers by committing the whole system of the organizations activities towards a single objective has been a myth to the commercial banks rather than a reality. Consequently, customers are not given the adequate attention they required in the banks as that which is appropriate in the service organiz... read more

With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all companies due to the accessibility and wider coverage than the traditional media seems to be the most recent means for adverts. The question now is, does the internet advertisement prove to be very effective than the traditional media? Do people buy product due to internet advertisement? What other facto... read more