THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, depending on the author’s background, interest, and education. For example, marketing can be seen ... read more

Poultry is the name used to describe the domesticated birds. They produce meat and eggs used as food. The common types of poultry are fowl or chicken, duck, guinea fowl, turkey, and geese. Fowl chicken is the most common type of poultry in Nigeria. It is eaten by people that practice traditional religion, Christians and Muslims. Poultry birds are suitable for scientific studies because of their rapid growth the egg are important in industries for the manufacturing of cosmetic soap and shampoo et... read more

Pipeline transportation is the youngest among the other means of transportation in Nigeria. It has not received much attention because of two major factors. One is that it is relatively a recent origin. Two is the its operations and services are not in the hands of private individuals and companies. Hence everything about pipeline transportation in Nigeria is strictly in the hands of the federal government. According to Kupoheyi (2008) pipelines have been in use for transporting ma... read more

Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist. Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity. Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest an... read more

This research work is aimed at determining the attitude of Consumers towards public utilities Nigeria Government’s policy on the development of Public Corporations was clearly defined in the 1970 /74 second National Development Plan document as follows “Statutory Corporations and State owned companies have become important tools for public intervention in the development process. Their primary purpose is to stimulate and accelerate National Economic Development under condit... read more

Personal selling which is one of the functions of marketing is very important in the business and marketing life of an organisation, it involves the face to face communication of information from a seller to a prospective buyer, it involves the interaction of both the seller and the buyer for the purposes of facilitating exchange for the mutual satisfaction of both parties. It has long been recognized as the oldest and probably the most important component of the promotional mix, its age can ... read more

In this modern and dynamic world, marketers look at the overall market as a body consisting of many smaller parts whose elements have some common characteristics. They are mostly distinct from the entire market. For marketers entering a market, the total market must be divided into segments or division being similar internal of wants and need or behaviours. This therefore, results to designing its own programme which will be developed for its best satisfaction. Adirika, Ebue, Nnolom (199... read more

Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to guide or accomplish organisations objective of consumer satisfaction and company profitability. In a bid to direct the flow of products and services to satisfy customer needs, and at a profit, the marketing mix is developed. ... read more

The success of an organisation can be derived from the efficiency and effectiveness of its resources use. Some organisation can do well with minimum resources, but thee are others which do not do well even with abundant resources – both human, financial and material resources. The difference between depends on the method of allocation of resources and the use to which they are put. As a result, the importance of resources management in achieving organizational success cannot be under estimated... read more

The world has become a global village as propounded by Marshal Maduban with tele-communications being a key player” (www.Nigeriabusinessinfo.com), and (Okwunna, ed. 2002:225). A major breakthrough is the Wireless Global System for Mobile Communications (MTN). MTN started in Nigeria in 1886, although in a faulty foundation because the colonial administration then was und in promoting administrative functions than the socio-economic development of the country. The sector was grossly ... read more

In marketing, positioning has come to mean the process by which marketers try to create an image or identify in the mind of their target market for its product, brand or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. What we must agree as is that positioning is something that happens in the minds of the target market. It is the aggregate perception that market has of a particular company, product or service in... read more

Over the years, Nigeria has experienced a boom in her economy especially in the oil industry. Her citizens depended much on imported goods, especially household products. Nigeria is a country is a country that is richly endowed mineral resources as a gift of nature. The inception of the petroleum industry in Nigeria can be traced back to the first decade of this country when a German company started prospecting for oil in the Ararow area of Ondo state, the first concrete indication that Nigeria ... read more

Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a state of constant change. Public relations a... read more

To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children and adult wears. Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them. But as we goy accustomed to western culture, search for imported goods became great. This brought some manufacturers of these wears for instance Bata into our country. Presently, out quest for western culture has led to establishment of indige... read more

Before the contact with the colonial master, marketing especially in the Nigeria region was based on barter system. But today as society and business have become more dynamic and complex, the need for advanced marketing procedure has developed, supermarket inclusive. The most popular orientation or philosophy that has pervaded thought and motivated decision and action among marketing people is the marketing concepts, simply put, according to the concept, the satisfaction of the consumer is th... read more

Today, the mentioning of the word marketing has a lot of things and meanings to send to a lay man. The word marketing has to be understood and interpreted by any lay man as meaning the same things as trading. But to a professional, marketing is starts before production and ends after consumption. We also talk about societal marketing concept which puts the entire society into consideration when doing any thing unlike trading which emphasizes on selling. In an atte... read more

Most of the consumers in Nigeria are ignorant of the existing laws that protect them more especially the final consumers who are yet to know the existing consumer protection agencies and laws that protect them as well as its implication. This era of study is of a great interest as a result of the abuse and neglect of consumers in Nigeria and also the continues increase in fake and adulterated goods and services in Nigeria which has put the consumers in a very difficult situation. However... read more

Production is the creation of goods and services, the goods and services can be produced in factories, industries, firms or companies. Production is not complete until the products / services get to end user or consumer. This can be obtained through the distribution process and that complete the production cycle. The distribution activity is equally referred to as physical distribution management (PDM), Marketing logistics and material management. Physical distribution system includes; trans... read more

Community bank is one of the banking industry in Nigeria, which discount cheques at a negotiable rate, effect purchases or sale of securities, collected cheques and dividends. It makes periodical and other payments on behalf of customers. The essential features of banking business are the receipt of deposit from customers, which made up of individuals, firms, bank and sometimes governments either on current accounts, savings and deposit accounts. On the basis of resources so attained, it either... read more