Soaps are essentially the sodium or potassium salts of various fatty acids, while detergents are very complex mixtures of many substances, all chosen to impart a particular action in cleaning. The polar end of the detergent molecule consists of sulphonic acid ( - SO3H) or hydrogen sulphate (-OSO3H) group present in the form of its sodium salt to increase solubility. The non-polar end of the detergent molecule is a long alkyl – substituted benzene chain. Extensively branched chains are not b... read more

The cleaning action of soapsbecause of their ability to emulsify or disperse water-insoluble materials and hold them in the suspension of water. This ability is seen from the molecular structure of soaps. When soap is added to water that contains oil or other water-insoluble materials, the soap or detergent molecules surround the oil droplets. The oil is, dissolved in the alkyl groups of the soap molecules while the ionic end allows it to be dissolved in water. As a result, the oil droplets are ... read more

Handling complaints is probably the most common form of customer care problem and there is a standard procedure for dealing with it. May customers see the way an organization handles the complaint as the test of commitment to the things being practiced and preached about customer care. The major objective of this work is to establish the relevance of customer complaints and how services companies have fared or failed in handling customers’ complaints. In order to achieve the ... read more

Green and Tun (1978) see marketing as the systematic and objective search for, and analysis information relevant to the identification and solution of any problem in the field of marketing. Luck and Robin (1989) define marketing research as; the systematic gathering, recording and analysis data about a problem relating to marketing of goods and services. (1988) define marketing research as, planned and organized effort together new facts and new knowledge to help make better market decis... read more

This focuses on the role of product advertising on sales volume of breweries. It is carried out using the Nigerian Breweries Plc as its case brewing company. In other words, the study focuses on the advertising policy of the company as it affects its sales volume. Other issues discussed in the study include the types of advertisement and media used by the Nigerian Breweries Plc in carrying out its product advertising policy, the level of commitment of the company towards advertising its product... read more

he growth in technology in Nigeria has had a great impact on television advertising, that is television advertising has been rapidly on the increase in recent times, indicating its importance on the marketing of MTN’s GSM service. In view of this fact, this study is very important in ensuring effective and efficient television advertising by MTN. this study will enable advertising with other manufacturers of GSM product/service. The result of the study will enable MTN to review and imp... read more

In any competitive marking environment such as ours, a marketing manager is often faced with the problems of how to determine the nature of demand for his products in a given market segment, how to determine the factors responsible for the variations in the demand pattern. Management of Bournvita producing company in Nigeria is faced with the problem of not only identifying suitable strategies to bet their competitors but also how to determine the strength of the contributions of variou... read more

Service Marketing: The marketing process involving organization that buy in other to provide services or these marketing activities or processes which involve the provision of services to customers through exchange process. Hart N.A and Stapleton, J (1986) Services: they are activities or benefits that one party can offer to another that is intangible and does not result in the ownership of anything. Kotter P. (2003). Insurance: This is one of the social sciences designed essenti... read more

he most outstanding hope of this study is that its findings will be immense benefit to employees and employees of labour including government workers who way not have had a course in public to help practicing managers especially those who are in none Government organization and similar field. The study also given an insight into the problems and practice of public relations in none government organization. The study will help the organization of none government organization to know where... read more

eas and information produced have will act as a frame work to direct marketing manager in formulating efficient marketing planning even foreign investors in Nigeria. It is expected that, this will bring out the role of efficient marketing planning and control in increasing sales of a farm product it will help to provide an explanation of those facts that can ensure of the effectiveness of marketing planning this research work will help provide an insight into the operation of marketing p... read more

econdly, operators of G.S.M serviced will; gain immensely form the study. This is because it will not only measure the effectiveness of each of the promotional mix variable on the performance of G.S.M services but also recommendations or measures to be taken in design and determing the right combinations of the promotion in a more result oriented manner will be made. Finally, about the researcher and the reader will benefit from the study as the information contained would wide... read more

n order to achieve a precised study, this work will concern itself with investigating the relationship between the relationship marketing and customer satisfaction and profitability in the Intercontinental Bank Plc Aba, during this periods of unstable economy, in Nigeria. This work limits itself to the study of Intercontinental Bank Plc Aba Branches. The work will deliberately select a population in Aba City. Thus within the areas that are covered by the intercontinental bank Plc Aba.

Firstly marketing firs and globacom will gain immensely from then study as it will explore the impact of promotions on the performance of their operations and suggest ore success-oriented ways of enhancing the promotional impact. Secondly, operators of G.S.M serviced will; gain immensely form the study. This is because it will not only measure the effectiveness of each of the promotional mix variable on the performance of G.S.M services but also recommendations or measures to be... read more

There has been a continuous increase in the prices of consumers goods in Nigeria for many years. These prices increase have been alleged to be as a result of increase in transportation cost, associated with removal of fuel subsidy. The effect of this high cost of transportation and hence, the research has concentrated his research work on consumer goods. Most of this Nigeria populace use transportation for their commercial and other activities. The high cost of both inter city and intra ... read more

ABA: A commercial Town in Abia State of Nigeria. BRAND: A name, term, sign, symbol, design or combination of these, intended to identify the goods or services of one seller or group of seller and to differentiated them from those of competitions. BRAND LOYALTY: The feeling of trust and satisfaction that make a customer always buys the same brand of product. CASE STUDY: A true or invented business situation used in business training to practice decision making. COMPANY: legally reg... read more

The idea will act as a framework ie to put the plan together to direct market managers on how to put the plan together so s to make it effective in formulating good Marketing planning and control over foreign investor in Nigeria. The study will also induce business managers, entrepreneurs, marketing managers, and sales managers to take proper care to develop a marketing pan and control that will be devoid of the problem identified by the research in the study. This write up is... read more

MARKETING: Marketing is defined as, a societal process by which individuals and groups obtain what they want and need through creating, offering and freely exchanging products of value with others. PROMOTIONAL TOOLS: Promotional tools include all activities or strategies involved in communicating with a target market of audience. It seeks to inform, educate, persuade and influence the target audience. These messages could be sent through advertising, personal public r... read more

he board of directors in Nigeria are G. J. Poupas (chief executive chairman) chief Babatunde Onyeleda (chairmen) Kostsa Theodora Komplous (member) paanos Gieuras (member) A. N.; calder (member) B.O.Ola and E. Mgbeachire. The Aba plant of cussons is located at Margeret Avenue, Eziama, Aba north of Abia state. The Aba plant specializes in the manufacturing of soap (toilet, laundry and medicated) some of the brands produced here includes: Joy, imperial, Premier, Venus, Ava, Cussons ... read more

he problem of poor quality or low quality of service is not peculiar to the auto-mobile service. It is a general problem of this nature that we do not appreciate giving quality services information although we appreciate receiving. It in the past, a large service of automobile are handled manually requiring relatively large labour forces, to handle a large volume of routine transactions. However, the long waiting for such service handled led to frustration and dissatisfaction of ... read more

We need is more education on what is happening! The fuel subsidy is one way that our military leaders used to keep us down thereby distorting our economy and making us unable to key into the emergent global economy. A section of the country abhors competition and merit and so they sustained it thereby depressing Naira value and making Nigerians only 419 pariahs in global trade. But to be relevant in the global economy you must be competitive. Subsidy is a facade a smokescreen for inefficiency an... read more