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AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

MARKETING
Project Research
Available

Hypothesis as we all know is an intelligent guess, a tentative statement, and a conjectural statement of the relationship between two or more variable. Therefore, the hypothesis of this study was stated like these: Ho: Oando Plc cannot improve on the distribution channel for the marketing of petroleum product in our country. Null hypothesis. H1: Oando Plc can improve on the distribution strategy for the marketing of petroleum product in our country. Alternative hypothesis. Ho: ...

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54 Pages
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AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

Hypothesis as we all know is an intelligent guess, a tentative statement, and a conjectural statement of the relationship between two or more variable. Therefore, the hypothesis of this study was stated like these: Ho: Oando Plc cannot improve on the distribution channel for the marketing of petroleum product in our country. Null hypothesis. H1: Oando Plc can improve on the distribution strategy for the marketing of petroleum product in our country. Alternative hypothesis. Ho: ... read more

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

MARKETING
Project Research
Available

News Adjacency: This is the period before during and immediately after news in the radio or television for advertisement. 6) Institutional Advertising: This is the kind of advertising that is so lecy for the creation of favourable impression of an organization or corporate body on the mind of the society or business community as opposed to advertisements on product and services this is more of public relations. 7) Network Advertising: This is the type of advertising that c...

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1-5 Chapters
54 Pages
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EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

News Adjacency: This is the period before during and immediately after news in the radio or television for advertisement. 6) Institutional Advertising: This is the kind of advertising that is so lecy for the creation of favourable impression of an organization or corporate body on the mind of the society or business community as opposed to advertisements on product and services this is more of public relations. 7) Network Advertising: This is the type of advertising that c... read more

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

MARKETING
Project Research
Available

This study will be of immense benefit to the institution under study (lmo State University). The findings and recommendations shall be beneficial to the management of service firms in dealing with the problems relating to marketing office products. This study shall also be useful to scholars and researchers who are interested in carrying out research on the marketing of service product? or-ted topics. Finally, this work will be of great help to the government in making their...

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1-5 Chapters
54 Pages
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EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

This study will be of immense benefit to the institution under study (lmo State University). The findings and recommendations shall be beneficial to the management of service firms in dealing with the problems relating to marketing office products. This study shall also be useful to scholars and researchers who are interested in carrying out research on the marketing of service product? or-ted topics. Finally, this work will be of great help to the government in making their... read more

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

MARKETING
Project Research
Available

Manufacturing Sector: These are segments of the economy that engages in the production and distribution of goods for human consumption. Conceptual Framework: A conceptual framework is a moderation techniques in which participant are asked to place the names of product or services on a grid. It also means how item are ground on diagram to stimulate discussion or us...

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1-5 Chapters
54 Pages
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IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

Manufacturing Sector: These are segments of the economy that engages in the production and distribution of goods for human consumption. Conceptual Framework: A conceptual framework is a moderation techniques in which participant are asked to place the names of product or services on a grid. It also means how item are ground on diagram to stimulate discussion or us

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY

MARKETING
Project Research
Available

It is the customers that benefit most in the sales promotion. This is because it reduce the price of MTN lines, considering the incentives associating sales promotion. To the MTN industry, it is of great important , the organization will have to know the following; timing of sales promotion programme, effectiveness of continuous sales promotion, designing of promotional campaigns....

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54 Pages
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AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY

It is the customers that benefit most in the sales promotion. This is because it reduce the price of MTN lines, considering the incentives associating sales promotion. To the MTN industry, it is of great important , the organization will have to know the following; timing of sales promotion programme, effectiveness of continuous sales promotion, designing of promotional campaigns.

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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THE ROLE OF MASS MEDIA IN CRISIS MANAGEMENT IN NIGERIA

MASS COMMUNICATION
Project Research
Available

In its classical meaning, ethnic relates to a member of a particular group, Imobighe, (2003). Hence ethnicity according to Imobighe should be seen as the feeling of belonging to a distinctive cultural or linguistic group, or a manifestation of ethnic consciousness in relation to other groups. Conflicts arise from the pursuit of divergent interests, goals and aspirations by individuals or groups in defined social and physical environments Otite (1999). As observed in the literature, ethnic confli...

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54 Pages
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THE ROLE OF MASS MEDIA IN CRISIS MANAGEMENT IN NIGERIA

In its classical meaning, ethnic relates to a member of a particular group, Imobighe, (2003). Hence ethnicity according to Imobighe should be seen as the feeling of belonging to a distinctive cultural or linguistic group, or a manifestation of ethnic consciousness in relation to other groups. Conflicts arise from the pursuit of divergent interests, goals and aspirations by individuals or groups in defined social and physical environments Otite (1999). As observed in the literature, ethnic confli... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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TELEVISION BROADCASTING, REALITY TV SHOWS AND MORAL DEVELOPMENT OF NIGERIA YOUTHS

MASS COMMUNICATION
Project Research
Available

he other views which hold that violent films have a purifying impact suggest that its impact on individuals is the art of being sympathetic after watching such violent films. These views however do recognize the influence of the violence on video films. These views need to be investigated, analyzed and comparatively presented before intelligent conclusion about violent of Nigerian video films and how it affect the lives and learning process of individuals. Long term studies are even more disturb...

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54 Pages
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TELEVISION BROADCASTING, REALITY TV SHOWS AND MORAL DEVELOPMENT OF NIGERIA YOUTHS

he other views which hold that violent films have a purifying impact suggest that its impact on individuals is the art of being sympathetic after watching such violent films. These views however do recognize the influence of the violence on video films. These views need to be investigated, analyzed and comparatively presented before intelligent conclusion about violent of Nigerian video films and how it affect the lives and learning process of individuals. Long term studies are even more disturb... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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EFFECTS OF OWNERSHIP PATTERN AND THE EDITORIAL CONTENT OF NIGERIAN NEWSPAPERS

MASS COMMUNICATION
Project Research
Available

d democratization of the radio media moving the radio media structure to where they can make more direct contort with a greater percentage of the media audience and the ownership should be re-structured to allow for the participatory communication approach to be discussed later in full. Print medium is another part of mass media; it involves printed materials like newspaper, magazine journals, bulletins gazettes books etc. Although the whole range of printed material are important aspects of the...

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1-5 Chapters
54 Pages
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EFFECTS OF OWNERSHIP PATTERN AND THE EDITORIAL CONTENT OF NIGERIAN NEWSPAPERS

d democratization of the radio media moving the radio media structure to where they can make more direct contort with a greater percentage of the media audience and the ownership should be re-structured to allow for the participatory communication approach to be discussed later in full. Print medium is another part of mass media; it involves printed materials like newspaper, magazine journals, bulletins gazettes books etc. Although the whole range of printed material are important aspects of the... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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BROADCAST DEREGULATION AND EFFICIENT INFORMATION DISSEMINATION IN NIGERIA

MASS COMMUNICATION
Project Research
Available

Deregulation is imperative in the dissemination of information, thereby allowing a free flow of information across every look and cronies. It is a statement that governments have deregulated broadcast media as the information dissemination is still scanty. Some private broadcast station now turns it to campaign forum for political activities for themselves or their cronies. Is this the aim of deregulation? This is of the problem confronting the media practitioner in Nigeria. The influence o...

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1-5 Chapters
54 Pages
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BROADCAST DEREGULATION AND EFFICIENT INFORMATION DISSEMINATION IN NIGERIA

Deregulation is imperative in the dissemination of information, thereby allowing a free flow of information across every look and cronies. It is a statement that governments have deregulated broadcast media as the information dissemination is still scanty. Some private broadcast station now turns it to campaign forum for political activities for themselves or their cronies. Is this the aim of deregulation? This is of the problem confronting the media practitioner in Nigeria. The influence o... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA

MASS COMMUNICATION
Project Research
Available

he study shall keep the media and other social institutions to review their campaign/ programmes or policies aimed at wedging war against human trafficking with view to re- strategize efforts to avert the menace in Nigeria Nigerian women, especially the victims of human trafficking, shall be empowered/ encouraged by this study because it shall guide, educate, and sensitize them on how to live a better life despite the challenges they face The growing incidents of human ...

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1-5 Chapters
54 Pages
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EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA

he study shall keep the media and other social institutions to review their campaign/ programmes or policies aimed at wedging war against human trafficking with view to re- strategize efforts to avert the menace in Nigeria Nigerian women, especially the victims of human trafficking, shall be empowered/ encouraged by this study because it shall guide, educate, and sensitize them on how to live a better life despite the challenges they face The growing incidents of human ... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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A CONTENT ANALYSIS OF THE PUNCH AND SUN NEWSPAPERS REPORTAGE OF CRIME IN NIGERIA

MASS COMMUNICATION
Project Research
Available

Nigeria is obviously experiencing increase in crime rate. In a single edition of our daily Newspaper, television report or radio report many criminal activities are reported which is emanating from the urban. This is due to the emphasis which is placed on urbanization of modernization of cities, towns at the cost of the rural areas leading to rural-urban migration (Dambazau, 2007). This union result has lead to the increase of crime at both sides due to the over strengthening of infrastructure ...

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1-5 Chapters
54 Pages
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A CONTENT ANALYSIS OF THE PUNCH AND SUN NEWSPAPERS REPORTAGE OF CRIME IN NIGERIA

Nigeria is obviously experiencing increase in crime rate. In a single edition of our daily Newspaper, television report or radio report many criminal activities are reported which is emanating from the urban. This is due to the emphasis which is placed on urbanization of modernization of cities, towns at the cost of the rural areas leading to rural-urban migration (Dambazau, 2007). This union result has lead to the increase of crime at both sides due to the over strengthening of infrastructure ... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ANALYSIS OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA

MASS COMMUNICATION
Project Research
Available

pical organisation and forms of mass communication limit access and discourage active participation and dialogue.” Government control of print and broadcast media in many African countries leave little scope for discussing opinions and therefore, public debate. According to a document produced by the Office of Democracy and governance in the United States of America in 1999, access to information is essential to the health of democracy for at least two reasons: First, it ensures that citizens ...

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1-5 Chapters
54 Pages
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AN ANALYSIS OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA

pical organisation and forms of mass communication limit access and discourage active participation and dialogue.” Government control of print and broadcast media in many African countries leave little scope for discussing opinions and therefore, public debate. According to a document produced by the Office of Democracy and governance in the United States of America in 1999, access to information is essential to the health of democracy for at least two reasons: First, it ensures that citizens ... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ANALYTICAL STUDY OF NEWSPAPER PAPER REPORTAGE IN COMBATING NATIONAL SECURITY PROBLEM

MASS COMMUNICATION
Project Research
Available

For the print media to effectively play its role in tackling insecurity in the nation there must be improved welfare package for journalists, adequate training for journalists, and insurance cover for them to motivate to engage in dare-devil conflict reporting in the interest of the public (Ani, 2009). Also, the security agents must work closely with the print media players for effective crime fighting. Periodic workshops, symposia and seminars on sophisticated crime reporting among others are p...

Available
1-5 Chapters
54 Pages
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AN ANALYTICAL STUDY OF NEWSPAPER PAPER REPORTAGE IN COMBATING NATIONAL SECURITY PROBLEM

For the print media to effectively play its role in tackling insecurity in the nation there must be improved welfare package for journalists, adequate training for journalists, and insurance cover for them to motivate to engage in dare-devil conflict reporting in the interest of the public (Ani, 2009). Also, the security agents must work closely with the print media players for effective crime fighting. Periodic workshops, symposia and seminars on sophisticated crime reporting among others are p... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF COMMUNITY NEWSPAPER IN THE PROMOTION OF CULTURAL HERITAGE IN NIGERIA

MASS COMMUNICATION
Project Research
Available

eritage, broadly speaking, one is referring to the roles of these media in encouraging people to accept and practice changes in attitudes and behaviour that will bring about development. Culture could be likened to tradition, which is a belief, principle or way of behaviour which people in a particular society or group have continued to follow for a long time. A culture or tradition seems to exist in a community, perhaps forever, because it is passed on from one generation to another through tra...

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1-5 Chapters
54 Pages
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AN ASSESSMENT OF COMMUNITY NEWSPAPER IN THE PROMOTION OF CULTURAL HERITAGE IN NIGERIA

eritage, broadly speaking, one is referring to the roles of these media in encouraging people to accept and practice changes in attitudes and behaviour that will bring about development. Culture could be likened to tradition, which is a belief, principle or way of behaviour which people in a particular society or group have continued to follow for a long time. A culture or tradition seems to exist in a community, perhaps forever, because it is passed on from one generation to another through tra... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS A STUDY OF THE GUARDIAN NEWSPAPER

MASS COMMUNICATION
Project Research
Available

Also, the belief in the saying that Nigeria is one of the most corrupt nation of the world is not an exaggeration. International organizations have consistently testified to this undeniable fact to confirm the claims of these organizations, the country has witnessed different types of corrupt practices. This must have baffled the past regime led by chief Olusegun Obasajo so much that he thought it is necessary to establish organizations that could fight corrupt practices among citizens two of th...

Available
1-5 Chapters
54 Pages
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AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS A STUDY OF THE GUARDIAN NEWSPAPER

Also, the belief in the saying that Nigeria is one of the most corrupt nation of the world is not an exaggeration. International organizations have consistently testified to this undeniable fact to confirm the claims of these organizations, the country has witnessed different types of corrupt practices. This must have baffled the past regime led by chief Olusegun Obasajo so much that he thought it is necessary to establish organizations that could fight corrupt practices among citizens two of th... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

MARKETING
Project Research
Available

Also, the belief in the saying that Nigeria is one of the most corrupt nation of the world is not an exaggeration. International organizations have consistently testified to this undeniable fact to confirm the claims of these organizations, the country has witnessed different types of corrupt practices. This must have baffled the past regime led by chief Olusegun Obasajo so much that he thought it is necessary to establish organizations that could fight corrupt practices among citizens two of th...

Available
1-5 Chapters
54 Pages
Available
Read More
AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

Also, the belief in the saying that Nigeria is one of the most corrupt nation of the world is not an exaggeration. International organizations have consistently testified to this undeniable fact to confirm the claims of these organizations, the country has witnessed different types of corrupt practices. This must have baffled the past regime led by chief Olusegun Obasajo so much that he thought it is necessary to establish organizations that could fight corrupt practices among citizens two of th... read more

MARKETING Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES

MASS COMMUNICATION
Project Research
Available

Reality television show has in recent time significantly proved to be a favourite among the youth – particularly those who fall within the range of ages 18-25 (Chikafe 2012,p.76). Among these programmes is the Big Brother Nigeria which is the focus of this study and hereafter referred to as “Big Brother Naija”. Other common ones here in Nigeria include: MTN Project Fame, Gul etc. “Big Brother Naija”, is a reality TV show based on the Big Brother TV series in which 12 contestants live i...

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1-5 Chapters
54 Pages
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AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES

Reality television show has in recent time significantly proved to be a favourite among the youth – particularly those who fall within the range of ages 18-25 (Chikafe 2012,p.76). Among these programmes is the Big Brother Nigeria which is the focus of this study and hereafter referred to as “Big Brother Naija”. Other common ones here in Nigeria include: MTN Project Fame, Gul etc. “Big Brother Naija”, is a reality TV show based on the Big Brother TV series in which 12 contestants live i... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF THE BROADCAST MEDIA CAMPAIGN AGAINST DRUGS ABUSE IN NIGERIA

MASS COMMUNICATION
Project Research
Available

rresistible desire to take drugs by any means. Physical dependence manifests itself when drug intake is decreased or stopped resulting in withdrawal syndrome, which leads to a very distressing experience. Psychological dependence is experienced when an abuser relies on a drug to produced feeling of well being. It has become unprecedented problem in Nigeria that the number of youth incarcerated in various prisons across the country has increase dramatically over the last few decades. As a matter...

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54 Pages
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AN ASSESSMENT OF THE BROADCAST MEDIA CAMPAIGN AGAINST DRUGS ABUSE IN NIGERIA

rresistible desire to take drugs by any means. Physical dependence manifests itself when drug intake is decreased or stopped resulting in withdrawal syndrome, which leads to a very distressing experience. Psychological dependence is experienced when an abuser relies on a drug to produced feeling of well being. It has become unprecedented problem in Nigeria that the number of youth incarcerated in various prisons across the country has increase dramatically over the last few decades. As a matter... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA

MASS COMMUNICATION
Project Research
Available

reportedly smuggled across borders and sold as a mere commodities. As a result of this ugly trend, their survival and development are incessantly threatened, their right to life, jeopardised. However, as children constitute untapped resources to every nation, the incessant nature of neglect, abuse and torture meted out on them in form of trafficking requires an empirical examination. The problem necessitating this study is therefore: What is role of the broadcast media in campaigning against chi...

Available
1-5 Chapters
54 Pages
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AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA

reportedly smuggled across borders and sold as a mere commodities. As a result of this ugly trend, their survival and development are incessantly threatened, their right to life, jeopardised. However, as children constitute untapped resources to every nation, the incessant nature of neglect, abuse and torture meted out on them in form of trafficking requires an empirical examination. The problem necessitating this study is therefore: What is role of the broadcast media in campaigning against chi... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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AN ASSESSMENT OF THE EFFECTIVENESS OF NEWSPAPER COVERAGE OF KIDNAPPING IN NIGERIA COMPARATIVE STUDY OF THE PUNCH AND DAILY VANGUARD

MASS COMMUNICATION
Project Research
Available

Security of lives and property is one of the issues that attracts the attention of both the masses and government of a given society indeed, any breach of security whether in the form of kidnapping, abduction, bomb explosion and so on, which could result in physical injury against a victim, destruction of properties or loss of human lives is usually least appreciated by most peace loving individuals, groups and governments alike. Yet, it appears that a breach of security in Nigeria particularly ...

Available
1-5 Chapters
54 Pages
Available
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AN ASSESSMENT OF THE EFFECTIVENESS OF NEWSPAPER COVERAGE OF KIDNAPPING IN NIGERIA COMPARATIVE STUDY OF THE PUNCH AND DAILY VANGUARD

Security of lives and property is one of the issues that attracts the attention of both the masses and government of a given society indeed, any breach of security whether in the form of kidnapping, abduction, bomb explosion and so on, which could result in physical injury against a victim, destruction of properties or loss of human lives is usually least appreciated by most peace loving individuals, groups and governments alike. Yet, it appears that a breach of security in Nigeria particularly ... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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