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Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts....
Companies/manufacturers seek various ways to inform consumers about their products and brands. Brand image is identified as a key determinant in influencing brand loyalty. However, previous studies on brand image have been directed towards intangible products and retail contexts.
Any service-providing firm seeks to provide high-quality services that meet the needs of its clients. Libraries are no different, since they are always striving to innovate and provide better library and information services to their consumers. Furthermore, library services are expected to meet the expectations of their users (students, teachers, faculty workers, librarians, and so on), as well as their learning, teaching, and research needs, because these resources and services would be wasted...
Any service-providing firm seeks to provide high-quality services that meet the needs of its clients. Libraries are no different, since they are always striving to innovate and provide better library and information services to their consumers. Furthermore, library services are expected to meet the expectations of their users (students, teachers, faculty workers, librarians, and so on), as well as their learning, teaching, and research needs, because these resources and services would be wasted... read more
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