Advertising has grown popular as a tool of academic inquiry, a field of professional practice and an index of modern business. It has come to assume the centre of modern marketing and it is one of the major forms of promotion on product and service marketing. Billboard advertising has assumed a wider and prominent position on product promotion in recent times in Nigeria. Despite electronic media, billboard advertising got product promotion on the increase. This new discovery on product pro... read more

People have for centuries communicated their ideas and needs to one another through advertisements. They have sold houses, expressed ideas, and engaged in a wide range of social and economic activities through advertisements. Government communicates with the people, politicians with their constitutuents corporations communicate with the city and their shareholders, employers announce job opportunities and persuade people to come to them. Charities exhort people to support their many causes. ... read more

Business organizations do not exist in a vacuum. Whether dealing on good or specialized in rendering service. Organizations (both private and public) exist at the expense of people in two factors have added impetus to the concept of people in today’s organizations. They include firstly, the upsurge in the number and complexity of organizations and secondly are the ever increasing sophistication in the demand of consumers. Today, the need for improvement in the use of “public Relations�... read more

This study the Nigerian home movies and influences on Igbo culture aims at identifying the influences of Nigerian home movies especially those that have their theme, plot, and setting in rich culture of Igbo. Even those that have Yoruba or Hausa theme, plot and setting but like the imported films influences negatively the culture and behaviour of Igbo people. There is common belief in Nigeria especially amongst the Ibos that home movies project negatively the culture of Nigeria. That is why f... read more

Electricity is used for various purposes: These purposes include domestic and commercial. Domestic use of electricity includes electric cookers, Television, Video Player, Laser, Fridge and other household appliances like Computers. Today, one of the parameters for measuring the level of development in or across nations is the availability of such public utility as electricity. This is the general notion that any community that is not electrified is seriously underdeveloped, for this reason,... read more

For the press to play their basic roles, it must exercise fully its freedom. In other words, for the freedom of the press to be fully appreciated, we must understand the implication of t citizen having a fundamental right to free access to facts in all matters that directly or indirectly concern him and also the right to express and publish its opinion thereon. In describing the operation of the press in their book entitled four theories of the press, Siebert, Peterson and Schramn (1985) sai... read more

Advertising according to Mccarthy (1984), is any paid from of non-personal presentation of ideas, goods and services by an identified sponsor”. This is always done through a media. The media includes direct media (catalogues, brochures, etc.), outdoor media (Billboards, Posters, etc.), prints (Newspapers, Magazines, etc.), Electronic media (Radio and Television). Advertising is the most commonly used and the most notices of all the promo-tools. It gets the greatest number of firm’s targe... read more

In a democratic set up of governance the role of the mass media can in no way be underestimated or undermined, this is largely due to the watchdog role performed by the media in shaping people’s believe and actions towards the activities of the government of the day. It is this huge role performed by the media as an agent and its human tools (i.e. journalists) that earned it the appellation fourth echelon of the realm. The first three are the legislature, executive and judiciary in no particul... read more

Before I could effectively write on the effects of advertising on consumers preference and acceptability of product, I will first of all know what advertising is all about. No generally accepted definition of advertising has been worked out because, as an academic discipline, the study of advertising is fairly new. However, advertising can be defined as a group of activities aimed at and including dissemination of information in any paid non-personal form concerning an idea, product or servi... read more

Without any shred of doubt, I will say that is very important and wise to set a good example and produce good things than set or produce bad one. Thus it is very vital t note that one important function in business to thrive and succeed is getting and keeping customers. This extends in making the business to be aware that it should not base itself merely as a producer of goods and service, but also as a buyer of customers and as a dear of those key ad important things which makes people want... read more

It is necessary to glorify the minds that made ventures to the establishment of media arena. Media as a watchdog and the mirror of the nation perform crucial role in the society. Media educate, entertain, analyses, interprete, motivate, create awareness, create avenue, to failure and to success. Media as well monitors evaluate and correct all wrong activities concerning human existence. It executes and recommends encodes and decodes and ensures feedback etc. Media is “metaph... read more

The disagreement between the Ijaw and Itsekiri of Warri metropolis started as far back as July 1997, and lasted through May 29, 1999, and since then has brought about an intercommunal and political tussles. The Ijaws complained that the oil companies operating in the area could not embark on any development programme in that area. Instead the oil companies decided to help the then Oku of Warri, thereby leaving the community in a devastating and helpless state. These atrocious acts, which be... read more

The media as has been established, can provide for audience members a definition of the situation on a variety of issues, by emphasizing certain topics, stressing particular interpretations, and project specific themes. Simply by their presence, the media have altered the nature of societal communication norms. Large audience have been created that exjpect the media to provide continues flow of news, entertainment, political commentary, and other types of message. People depend on the media f... read more

The explosion of youth in the population of Nigeria generally has been a cause of interest to the economists as they study consumerism. This branch of economics helps to determine the consumer patterns and behaviours Communication is very vital to the growth and development of the psycho-social make-up of a man. This in turn equips the total man in fitting into healthy patterns modeled for definite objectives in national polity. The background against which this study is being set up i... read more

According to Webster’s New International Dictionary, third Edition,; Public Relations is: “The promotion f rapport and goodwill between a person, firm or institutions and other persons, special publics or community at large through the distribution of interpretative materials, the development of neighbourly interchange and the assessment of public reaction”. The British Institute of Public Relations defines Public Relations as a deliberate, planned and sustained effort to establish and ... read more

Ethno-religious crisis in Nigeria has been one of the outstanding and disturbing challenges which Nigeria as a country is battling with in recent times. Nigeria, a country situated in West Africa, has a population of about 167 million (The Forum 2011, P.13). This figure is more than the total population of thirteen neighbouring states in the continent of Africa. The country is made up of about 300 ethnic groups, some small, some fairly large with English Language as the official national l... read more

The mass media have played a vital role supporting women employment campaign in Nigeria. This it achieves using it’s channels which include: the radio, the television, newspaper and magazines, books journals and so on. In addition to supporting women empowerment campaign, they also performs the functions of socialization, information, education, communication by carrying out enlightenment programmes. They create forum for information and motivation. The fundamental function of the mass m... read more

Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communication. According to the Cable news network (CNN), advertising gives us the right to choose, in the market place. It induces immediate sales and builds sustainable image for a product. Advertising also informs buyers about products that ate new in the market as well as remind them about... read more

Many of the developments that have accompanied the Nigerian electorate recent year has always been in intensely individualistic group. Hence political parties will always confront profound cultural differences. Given the cultural structure of the Nigerian electorate, the importance of television programmes cannot be overemphasized. The role of television in political development in the annulled 1993 presidential election is one of the greatest challenges facing the electorate especially those in... read more

Education is an important agent for development of the individual, community, the social and the nation as a whole. According to behaviorist, the child is born without a: self”, he is as a clean state on which the care givers write what they wish. Through education, individuals perceived and imbibe fundamental values and also develop new ones. Education also as part of socialization helps to develop an individual, which in turn leads to the improvement of the society. Again, certain prescr... read more