o identify specific functions that can be performed by public relations practitioners to achieve the goals of an organization. It determine the effect of public relation in organization. To examine how public relations can be strengthened to achieve organizational objective. 1.4 Research Question Is public relations practice relevant to achieving the goals of an organization? What are the functions performed by public relations practitioners to achieve the goals of an organization... read more

The limitations of this study includes: Finance: Due to the economic difficulty that the people, including the researcher, was experiencing, the prospect of a greater sample size, which would have enabled the study to reach a larger region, has become impossible; thus, this work is limited to only Nigeria based MTN. Time: It was not surprising that the researcher was limited by time frame as it posed a direct challenge to the effective coverage intended in the course of this report. It is ... read more

To examine the importance of social media site in media reporting through electronic media To examine the level of effectiveness twitter was to electronic media such as TV channel and radio Station before the ban To investigate if twitter ban will affect citizens’ quick access to information on television/radio stations’ social media page To determine the extent to which twitter ban will affect Television Channels quick reporting aside the nighty news. RESEARCH H

1.1 Background Of The Study Social media, over the years, has been described as a means of interaction between people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The increasing popularity of social media platforms has created new digital social networks in which individuals can interact and share information, news, and opinions with unprecedented speed and ease. Consequently, the use of such technologies appears to have the capacity ... read more

Generally, Digitization is a broad term spanning the media industry including the prints and the electronic media. It is the representation of an object ,image, sound, document, or a signal usually an analog signal by a discreet set of its points or sample the result of these processes are digital representation, digital image for an object and digital form for a signal. To a Mass Communicator author and expert, McQuail (2000:28), the process of digitization having immense significance to the... read more

Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your online risk requires more than just social monitoring of your brand. It requires a plan against them.A social media crisis is an online situation that has the risks of having, a negative and long-term impact on your business or organization’s reputa... read more

The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy such as ours news commentary whether on the radio newspaper or television do not only serve as surveyor of public opinion b... read more

ackground of the Study At the instance of any outbreak of diseases in a country, it is the responsibility of the government through the Ministry of health to rise to the challenges by appropriating good amount of money and setting up facilities to combat the virus, Non-Governmental bodies and other national and International Health and co-operate Organizations must of a necessity create awareness through mass media and other communication forms by sensitizing the public on the causes, signs a... read more

Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able to embed images that resonate with vulnerable youths. In spite of the documented social and health repercussions of alcohol consumption and little knowledge of warning sign among adults, literature still show ... read more

This study is divided into five chapters. Chapter one is introduction which consists of the background to the study, statement of problem, research questions, research hypotheses, objectives of the study, the significance of the study, the scope and limitations of the study and finally the organization of the study. Chapter two deals with the literature review which consists of the conceptual literature, theoretical literature, empirical literature, theoretical framework. Chapt... read more

Customers and their expectations have shifted from a broad base of uniformity and sameness to a network of niche and heterogeneous market requirements; 2. Fashions and customer preferences shift literally overnight, and product life cycles have become significantly shorter; 3. Assemble to order and the construction of product families are strategies that offer options and differentiation, whilst maintaining performance in terms of cost, quality and delivery; 4. Understanding and satisfy... read more

he emergence of globalization has made the world a global village as proposed by Marshall McLuhan. This therefore necessitated the creation of information communication technologies (ICT) to facilitate the globalization of the world. This consequently, brought about the conception of social media platforms to further connect people all over the world via, information. Social media as a product of global revolution, and an end product of globalization has in turn, brought about social and politic... read more

This work is divided into five chapters. Chapter one is the introductory chapter that describes the problem, as well as the objectives, scope and importance of the study. In addition, this chapter lists the research questions and the definition of key terms. Chapter 2 examines the literature on the evaluation of the independence of journalists and audit reports in Nigeria. Chapter three describes the research methodology. This chapter explains the research methods applied and the reasons for the... read more

To ascertain the preference of violent films among teenagers in Agege Local government area of Lagos state. 2. To find out the influence of violent films on the dressing pattern of teenagers in Agege Local government area of Lagos state. 3. To examine if violent films affects the temperament of teenagers in Agege Local government area of Lagos state. 4. To investigate the negative impact of violent films on teenagers in Agege Local government area of Lagos state. 5. T... read more

The findings of this study would be useful to policy makers, counsellors, adolescents, curriculum planners, researchers and the society at large. This study will furnish counsellors as well as adolescent psychologists with essential information on the effect of peer education on adolescent awareness and attitudes towards HIV and AIDS. It will also make available to them empirical information on interaction effect of gender and peer education on adolescent awareness and attitude towards HIV and A... read more

The findings gathered in the course of this research would help the broadcast industry, media policy makers, the legislature, federal government regulatory agency in charge of broadcasting and university management/authorities to foster a more proactive, competitive and productive ways of developing community radio broadcasting in Nigerian universities. Wherever it will be established, this work would further provide information and additional literature on the nature, challenges and the prospec... read more

his study is relevant bcause of the sensitivity and importance of journalism in Nigeria. It is important to know if poor staff welfare packages affects the effectiveness of journalists and thereby influencing journalism in Nigeria, which is the purpose of this study. The findings from this study are important to the management of broadcasting station because it elucidates the significance of prioritizing the welfare of staffs and how it influences the effectiveness of journalism. The motivati... read more

ass Media has been regarded as a valuable tool for economic, social and political development in the rural areas. Every community needs the full support of Government on rural development in order to be full civilized, even for them to know the basic needs and situation of the state economy, because of these reasons, it is imperative now for the Mass Media to be used as the only ways by which people will be nurtured on the new developments. Despite all the changes brought about by information... read more

To ascertain the prevalence of malaria among people in Ifo local government area. 2. To find out the attitude of people in Ifo local government towards sanitation and maintaining a healthy environment. 3. To investigate how the mass media help to reduce the prevalence of malaria among people in Ifo local government. 4. To determine the impact of the mass media on the knowledge of people on the factors responsible for malaria. 5. To know if the mass media organizes pr

This study will be relevant to readers because it will provide the reader with a dense understanding of the research field of reputation management in crisis situations in the age of social media. This understanding will be based on the ‘seven functional building blocks of social media’ as discussed by Kietzmann, Hermkes, McCarthy and Silvestre (2011), which serves as base frame for the understanding how organizations are or can be affected by social media. Through this study, key concepts s... read more