Mass media have been a major agent of socialization and tool for social change especially now that people depend on message from mass media. The potential power of the mass media help solve social problems. television, radio and print advertising can entice people to buy a wide range of products and services, and newspaper messages and advertisement influence our ideas, values and behaviour. According to conventional wisdom, it could be possible to use mass communications to get people to ac... read more

Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves as a source of entertainment. Television broadcasting promotes cultural awareness and seek to preserve Nigeria’s rich culture. Through this medium artistic and intellectual creat... read more

The media as the watchdog of the society aluminates its light on the society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the ills of the government and the governed, all geared towards a better society. Median practitioners by implication covers all the people who are trained in the art of journalism and work in radio and television station, newspapers and magazines and other me... read more

One of the primary challenges faced by developing countries especially Nigeria stems from the breakdown of bordering between their internal and external aspects. Professionals and scholars have arranged that increasing the actions and statement of Nigerian leaders and citizens simultaneously affect National and International identity and image. This is due to increasing levels of interaction between her citizens, leaders and other external public or societies. An image can be described as the... read more

Mass medial has assumed a very important position in the educational development in Nigeria. This accounts for the introduction of the universal free primary Education-UPE in 1996 and the establishment of new primary, secondary and post secondary school over the country. The word-Education could be defined in various ways. In a very broad sense, education could be defined to include every agency which enables an individual to master his physical and social environment of which he is a ... read more

The Freedom of Information Bill (FOI) is a bill that, if passed into law, will give every Nigerian access to information, records and documents held by government bodies and private bodies carrying out public functions. It applies to all arms of government: the Executive, Legislature and Judiciary as well as to all tiers of government: Federal, State and Local Governments. So far, Nigeria has no law which guarantees citizens access to public records and information. On the contrary, many N... read more

The Press is the moulder of the society. Although this fact has been lashed with numerous criticisms, we cannot deny the fact that the press shapes the society. Most journalists are aware of this, so they determine, even to the extent of sacrificing their lives, to give the society what it desires and what it needs. The reporter who is scampering to meet a politician who has just alighted from an airplane; the reporter who is on a wired boat sailing into a remote mangrove to find out the... read more

In the late 1980’s, terrorism appeared to be on the decline. However, a new breed of terrorists has emerged, particularly from the Middle East countries, (Arata, 2001:52). It is important to note that the present – day terrorist threat comes primarily from extremists who have established their own funding networks through traffic in drugs, private-business, independent wealth, charities and local financial support. Also these terrorists had continued to be as ruthless as ever (Eze, 200:67... read more

The world is a global village through information link of the media. A society without the media the is dead, that is to say that the media play a vital role and these roles include to educate, inform, entertain the public on the happenings in the society, to enlighten and to mobilize, etc. The media had played these vital roles creditably, especially in this inception of new political dispensation. In an attempt to carry out these functions to the masses, the media had made us... read more

The media has been established to provide for their audience, information on varieties of issues. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media definiti... read more

Communication is a variety of behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness. How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills. Communication involves ... read more

Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to be precise, a new dimension in communication and publicity was introduced into the N... read more

Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasting is that it was invented by young people for example, Marconi who developed wireless transmitter was only twenty-three when he did that and Reginald Fessenden made his first radiophone broadcast when he was thirty-four. But, can the adult misuse or abuse broadcast... read more

Women constitute a critical segment of the Nigeria population. They are active in the agriculture and economic sectors of the society and have also contributed immensely to the decolonization and general development of this great country. Women struggles date back to the 19th century when women like Amina of Zaria, Madam Tinubu of Lagos, Olufuamilayo Ransom Kute of Abeokuta, Margaret Ekpo and Hajji Gabon Swabia among others fought to give women the pride of place in Nigeria’s hist... read more

This work is designed to study how rural dwellers utilize radio in comparison with television message to effect social change. Other communication channels, like the inter personal communication, traditional communication or what Frank Ugboajab called (Oramedia), newspaper and magazines are not quite effective as the radio and television especially in the much desired rural development. Those who found fault in the face – to – face communication and oramedia, did so due the lack of persua... read more

This study is on The Influence Of Western Television Programmes On The Cultural Values Of Nigerian Youths using Caritas University Students as a case study. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in the orientation of the people. According to Ekeh (1989), culture is construct used in an attempt to analyze and integrate events and ideas in broad spectrum of areas of society. Jekayinka (2002),... read more

Since primordial times. the major concern of man has been self preservation. He desire above all things security, that is a feeling of well being, contentment and being at peace with nature (Tukur 200). However, the elusive nature of these values made ,ore complex by the uncertainties of life has motivated man into a perpetual search for reassurance from the supernatural. This is the idea of religion and many religions have sprung up since man’s existence here on earth. However religious infl... read more

Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age, survival of the fittest has become a since-quo-non. Thus, people get involved in many activities with the prime objective to satisfy their basic or primary needs (psychological and safety) and secondary needs (social, esteem and self fulfillment). ... read more

Journalism is the collection, preparation and distribution of news and related commentary and feature materials through such media as pamphlets, newsletter, magazines, Radio, Motion Pictures, Television, the internet and books. The earliest known Journalists product was a newssheet in ancient Rome called the ACTA DIURNA published daily from 59 BC, it was hung in prominent places and recorded important social and political events. Journalism in the 20th century was marked b... read more

Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves disseminating information to a large, diverse, homogenous/heterogeneous audience. Mass communication is made possible through the help of mass media. That is to say mass media makes mass communication a reality. Mass media includes television, radio, newspaper, magazine etc. For every human society the successful conduct of her internal/external affairs depends largely on the ex... read more