Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products (goods and services) or ideas by an identified sponsor through various media. It ... read more

In all aspects of social life, the onset of a new decade triggers an effort to summarise and charactrised what happened 2-5 years ago, and to look forward to changes. The onset of a new era. The press stands as a bridge between the old and the new (History). The experience of the past in relationship to the new events. When a new regime arrives in power, it can blame its predecessors in government for many economic problems. The newly arrive uses press to compare its record in funding popular se... read more

Foreign exchange is the means of payment for international transaction. It is made up of convertible currencies that are generally accepted for the settlement of international trade and other external obligation. Just like every other commodity, a market is established which works more like any other market having a supply curve, a demand curve and an equilibrium price and quantity. There are also conditions which are held constant (creteris paribus). When these conditions change, the curve shif... read more

According to Bernard Berelson (1948) he sad that “ some kinds of communication on some of issues brought to the attention of some kinds of people nude some kinds of conditions have some kinds of effects. The role of television in the modern world has been primarily one of the entertainment, this is a very vital aspect of mass communication. In other words, how does one communicate, through which means and how does the listener receive the message. This according to Harold D. Laswell Boils ... read more

This study sets out to investigate the role of third world News Agencies in the global dissemination of information using News Agency of Nigeria (NAN) as a case study. News agencies are the bodies responsible for the dissemination are the bodies responsible for the dissemination of world information. They have correspondents who play the role of carrying news across borders. Some correspondents such as those working for television and Newspaper report back to media in their own countries and th... read more

Health is the most ingredients of life, deny man of that, he re impotent in life people do not value their life or state of health until they have experience of one form of sickness. However, as it is being said that health its wealth, issues of how overwhelmed our daily comment since revolution of science. According to records sickness of various kinds has and angering the life of various citizen of Nigeria before, during and after the colonial masters. On the o... read more

The study of the media and the society has no limit as it is an already occurrence. According to Agbo (2003); mass media have contributed a lot in the development of our country. This background of study covers a wide range of issues in the society. Nwogbunyama (2010:76) adds that “the media are interwoven with the society that neither of them can exist without the other. This study will address the functions which the mass media perform in order to benefit the individual and oth... read more

The media and advertising as separate institutions have a unique symbiotic relationship. Dating back to the history of the “Print Media in Nigeria, the Lagos weekly record by John Jackson was able to survive until late eighteen century in the face of low patronage, readership, amateurism, and stiff competition that characterized the early print media in Nigeria because of government adverts placed in it. This 150 points a year advertisement gave the weekly record about 400 ponds in 1900 the... read more

Mass medial has assumed a very important position in the educational development in Nigeria. This accounts for the introduction of the universal free primary Education-UPE in 1996 and the establishment of new primary, secondary and post secondary school over the country. The word-Education could be defined in various ways. In a very broad sense, education could be defined to include every agency which enables an individual to master his physical and social environment of which he is a ... read more

The 1999 constitution of the Federal Republic of Nigeria (as amended) recognizes Nigeria as one indivisible and indissoluble sovereign country consisting of thirty-six (36) states a federal capital Territory and Seven Hundred and Sixty-Eight (768) local government Areas. The legislative powers of the Federal Government of Nigeria are vested in the National Assembly. Item 34 of the Exclusive legislative List, under the 1999 constitution (as amended), confers on the National Assembly the exclus... read more

The historical development of international trade can be dated as back the period of world war 1 (1914-1918). Though world trade was heavy during world I, that world depression of the 1930’s greatly brought a decline in world trade. The actions of several governments aggravated the from in the level of the world trade. After world war ii era, the long run trend has been toward a relaxation of trade barriers (Solomon, 1976). International trade sprang up in both century courtesy of... read more

Television industry in Nigeria is still in infant stage comparatively to its counterparts in other parts of the developed world. However, it has metam or phosed remarkably alithin this short period of its history. There have been some achievement and new dimension in its scope and operation for the past two decades. At its inception, television in the country was basically used for information, entertainment and educational purposes. It’s different is in it’s ability to combine sound and ... read more

The development of Nigerian politics is interwoven with that of the press. The early press, notably Townsend’s Iwe Irolin fun awon oti Egba Yoruba, the Nigerian first newspaper was used as a political progranda tool to fight the colonial administration in Lagos during the struggle for Independence. Idowu (2001:55) reports that the newspaper was so effective that the Church Missionary Society (CMS) in England found it necessary to caution Townsend over his “excesses” in 1963. he further ... read more

The relevance of banks in the economy of any nation cannot be overemphasized. They are the cornerstones of the economy of a country. The economies of all market-oriented nations depend on the efficient operation of complex and delicately balance systems of money and credit. Banks are an indispensable element in these systems. They provide the bulk of the money supply as well as the primary means of facilitating the flow of credit." Consequently, it is submitted that the economic well being of... read more

This study centers on the viewership of television programmes by the populace of Enugu South local government area of Enugu state as the case study it has a double aimed. Firstly, it is in behavioural dispositions of the populace toward television programmes. One of the outstanding features of the media communication is composition of the audience. The audience of television is highly heterogeneous with members having several distinctive characteristics, different interest and they are scattered... read more

Failure as a word means to be unsuccessful in attempts at achieving any the objectives or aspirations. Another variance to the inability, refusal fault or weakness which prevent the achievement of any set objectives or aspiration. Both of these draw attention to the operative world” unsuccessful inability refusal fault and weakness “therefore bank failure is the inability of a bank to meet its objection to it customers, owners and the economy occasional by fault or weakness in its operati... read more

Nigerian postal service (NIPOST) is one of the parastatals under he ministry of communications ,meanly known as post and telecommunication. (P&T) The defunction of (P&T) in the year 1985 brought NIPOST into existence. This parastateded since its inception in the year 1985. has its headquarters at Lagos with Branches all over the state (Territories) this establishment deals mainly with postal services which includes mail and its components. All efforts to develop a maintenance culture in our ... read more

Nigeria Telecommunication Plc Enugu in public liability company that carries out business in the telecommunication sector in Nigeria before now. It is the only telecommunication outfit that issues telephone lines to individuals and corporate organization in Nigeria. Nitel was created from the fomer post and telecommunications. It is the nation’s national carrier. Nigeria Telecommunication Plc was in charge of issuing out line to other telecommunications operations both in fixed and wireless... read more

Family planning as a concept of world social order is as old as man. It could be said to be a means of population control other then by disease, war, or other natural and man made disasters. The term “family panning” was only applied to this ageless phenomenon when the social effects of abandoned babies, clue to illegal abortion and problem of outsize poor families began to seriously bother the mind of sociologists, health workers and governments. Family planning has received media ... read more

The source of funds in an organization denotes the various ways in which cash inflows to operate the business is realized. The followings are some of the ways cash came into a business:- Through an increase in liability Through an increase in net worth Through a decrease in asset Through a net profit after tax Though sales of shares, preferred or common stock It also shows ways an extra money comes into the organization through consultancy services, borrowing in form of loan. ... read more