Advertising has grown popular as a tool of academic inquiry, a field of professional practice and an index of modern business. It has come to assume the centre of modern marketing and it is one of the major forms of promotion on product and service marketing. Billboard advertising has assumed a wider and prominent position on product promotion in recent times in Nigeria. Despite electronic media, billboard advertising got product promotion on the increase. This new discovery on product pro... read more

The stock market commonly known as the stock exchange is encompassed in the capital market. It can be describes as a place where savers and investors are brought together to trade on securities and sources of finance. It has basically, the same functions as any other financially institution which comprises the financial system. The stock exchange plays an important role in the development of our economy. A developed financial system they say is a developed economy. The primary aim of every... read more

The study of communication and development has been an issue of major concern to both developed and developing countries in communication studies. Communication, the process by which messages are transferred from a source to one or more receivers, has become a vital aspect of rural development. Communication is a part of the myriad decisions that, taken together, constitute rural development, a collective capability to make progress socially, economically, politically or technologically. Le... read more

In a modern Economy, there is a distinction between surplus economics units and the deficit economics units and in a separation of the saving investment mechanism. This has necessitated the existence of financial institutions whose jobs includes the transfer of funds from savers to investor. One of such institution is the commercial Bank. The commercial Banks are regarded as banks because they create money. They do this by establishing chequing account for their customers for whom... read more

E-marketing in Nigerian banking sector is an aspect of electronic universe in which messages and information streak across the continent or around the world at the speed of light. It is a place where you can find facts, meet customers, transact business, receives customers complaints, and handle them, meet thousand of their things without ever leaving your home o office. Marketing activities is as old as man lives. The development of marketing started many years ago. The history behind the ... read more

Most banking activities are directed towards lending as credit has remained the backbone of banking operations. It is due to the fact that it provide the bulk profits. Today, its vital role in commercial banking activities lie in the direct it has on total economic growth and business development. Every year the (CBN) central bank of Nigeria being the monetary authority that is solely responsible for the insurance of guidelines policies and the interpretation of such, comes up with economic m... read more

Nigeria is located in the Western part of Africa lying in the tropics between latitudes 40 and 140 North of the equator and longitudes 30 and 140 East of the Greenwich meridian. The country has a total land area of 9, 323,768 square kilometres with a multi-ethnic population of approximately 120 million people. The country is bounded in the West by Republic of Benin, in the East by the Republic of Cameroon, in the North by the Republic of Niger and the Coastline in the South is berthed by the Atl... read more

In our country (Nigerian) to day, there are various roles expected of the international financial institutions to enhance the development of the Nigeria Economy. The institutions are the international monetary fund (IMF) international for reconstruction and development (IBRD) etc. The international monetary fund (IMF) the role expected from IMF. To promote international monetary co-operation through permanent institution which provides machinery for consultation and collaboration in internati... read more

Science and Technology reporting is a form of specialized reporting in Mass Media whose history in Nigeria is not researched. The Mass Media in Nigeria generally give less attention to the coverage of Science and Technology development when compared with other beats such as politics, sports, commerce, crime, economy, education, etc. In every newsroom, reporters are reluctant to take assignments dealing with science and technology. Most experienced journalists feel that science is invading t... read more

Actually the banking industry has gone far into information technology management and others in the delivery of their customer’s services. Through information technology is subsumed in the concept of information management. Hence, information technology is narrower than information management but also depends heavily on network of systems technology just like information management therefore; it is a tool for information management. However, when we come to the issue of the effectiveness... read more

This study will delve into an in-depth appraisal of role of television in the political mobilization of rural area in Nigeria. However, the Nigeria Electorate in recent years has always been in intensely individualistic group. Hence political parties will always confront profound culture differences. Given the cultural structure of the Nigerian electorate, the important of television programmes cannot be overemphasized. The role of television in political mobilization in the annulled 199... read more

the practices of auditing originated from the necessity to impose some system of check upon persons whose business involves to record the receipt and disbursement of money on behalf of theirs. However, due to the crudeness of accounting methods in the early stages of civilization individuals checked accounts for themselves. The impetus given to trade and commerce in the 15th century by the Renanssance resulted to the discovery of a more scientific system of accounting and in 1494 LUCCA PACIOL, a... read more

Before we delve into the main theme of the topic it will be worthwhile to get acquainted with the key word of the topic, which is communication. After knowing what communication is, we then can get further to know the meaning of the mass attached to it ie mass communication. There is no of communication though is as old as life itself; still remain one of the most important activities of man since the earliest days. Life and willing are premised on man’s ability to communicate. Thus there is n... read more

Nigeria before and even since the British Colonialist of our country has been engaged in international trade. But it was obviously spelt out during the British Colonialist that was in the 15th century termed legitimate trade. This was until 1960 during which Nigeria got its independence. This means that, Nigeria was no longer controlled solely by the dictates of the British Government Ever since then legitimate trade to the Nigerian was changed to international trade of which Banks has a majo... read more

The first studio of the radio distribution system was set up in Lagos at the Glover memorial hall in 1935. Between 1939 and 1949, other studios were commissioned in Ibadan, Kano, Kaduna, Enugu, Abeokuta, ijebu-ode, Jos, Zaria, calabar and Port Harcourt. They were mainly relay stations from which waved boxes that carried the BBC’s program were extended to the few privileged homes and some community listening centers in the growing urban areas. Perhaps, it is on record that the first off... read more

There are no more important decision in market affairs than those connected with pricing. No matter how intelligently the product, distribution and communication mixes are conceived, improper pricing of a production one of the reason is that price decision cut across all areas of business operation say “Fred Foy” (1980:P143). This research therefore, among other things intends to highlight an management seemingly indifference towards this all important issues. Through the cost structu... read more

Accounting has often been described as the language of business and accounting profession as the back bone of organization. This is because accounting besides duties plays the role of custodian of the finances of such organization and also serves as the vehicle for employing these funds in such ventures as to promote survival and growth. But accounting is a dynamic profession. Like language it is not static it grows, embracing additional roles in its development trail. The accounting profess... read more

The level of fraud in the present day Nigeria has been on the high side. It has eaten into every aspect of our life and economy to the extent that a three years old child talks about Advance Fee Fraud Scheme (419). The economy has faced several challenges today as a result of the billions of naira that have been lost due to the ugly Monster (fraud). The term “fraud” has been defined in different ways by different authors. For the purpose of this study, fraud can be viewed from the foll... read more

In our society today, drug abuse as a pervasive behaviour is astronomically on the huge. Adults and adolescents are both victims of the psycho-social phenomenon. Many drug addicts in our society do not know that they are addicts. It should be noted therefore that not all users of the substances are addicts. Rather several processes or stages are undergone before one becomes a drug addict. The movement is the reform from drug abuse to addiction. This also means that if one does not use drugs or a... read more

In a modern economy,there is distinction between the surplus economic units and the deficit economic units and inconsequence a separation of the savings investment mechanism.This has necessitated the existence of financial institution whose jobs include the transfer of funds from savers to investors.one of such institution is the money deposits banks,the intermediating roles of the money-deposit banks places them in a position of ``trustees´´ of the saving of the widely dispersed surplus eco... read more