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THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

MARKETING
Project Research
Available

The people understanding of marketing has in most times been restricted to marketing of tangible products. Taking marketing to only applying to distributive trade and those activities that are involved in the marketing and distribution of manufactured goods. However, broader strategic and conceptual philosophy recognizes and sees marketing to also applying to services firms like hair saloon, hospitals, banking, insurance, education, legal services, entertainment, transportation etc. Due to ...

Available
1-5 Chapters
111 Pages
Available
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THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

The people understanding of marketing has in most times been restricted to marketing of tangible products. Taking marketing to only applying to distributive trade and those activities that are involved in the marketing and distribution of manufactured goods. However, broader strategic and conceptual philosophy recognizes and sees marketing to also applying to services firms like hair saloon, hospitals, banking, insurance, education, legal services, entertainment, transportation etc. Due to ... read more

MARKETING Project Research Available Available 1-5 Chapters 111 Pages Abstract Available Available
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CUSTOMER ORIENTATION IN BANKING INDUSTRY

MARKETING
Project Research
Available

Community bank is one of the banking industry in Nigeria, which discount cheques at a negotiable rate, effect purchases or sale of securities, collected cheques and dividends. It makes periodical and other payments on behalf of customers. The essential features of banking business are the receipt of deposit from customers, which made up of individuals, firms, bank and sometimes governments either on current accounts, savings and deposit accounts. On the basis of resources so attained, it either...

Available
1-5 Chapters
72 Pages
Available
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CUSTOMER ORIENTATION IN BANKING INDUSTRY

Community bank is one of the banking industry in Nigeria, which discount cheques at a negotiable rate, effect purchases or sale of securities, collected cheques and dividends. It makes periodical and other payments on behalf of customers. The essential features of banking business are the receipt of deposit from customers, which made up of individuals, firms, bank and sometimes governments either on current accounts, savings and deposit accounts. On the basis of resources so attained, it either... read more

MARKETING Project Research Available Available 1-5 Chapters 72 Pages Abstract Available Available
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PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

MARKETING
Project Research
Available

Production is the creation of goods and services, the goods and services can be produced in factories, industries, firms or companies. Production is not complete until the products / services get to end user or consumer. This can be obtained through the distribution process and that complete the production cycle. The distribution activity is equally referred to as physical distribution management (PDM), Marketing logistics and material management. Physical distribution system includes; trans...

Available
1-5 Chapters
77 Pages
Available
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PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

Production is the creation of goods and services, the goods and services can be produced in factories, industries, firms or companies. Production is not complete until the products / services get to end user or consumer. This can be obtained through the distribution process and that complete the production cycle. The distribution activity is equally referred to as physical distribution management (PDM), Marketing logistics and material management. Physical distribution system includes; trans... read more

MARKETING Project Research Available Available 1-5 Chapters 77 Pages Abstract Available Available
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CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

MARKETING
Project Research
Available

Most of the consumers in Nigeria are ignorant of the existing laws that protect them more especially the final consumers who are yet to know the existing consumer protection agencies and laws that protect them as well as its implication. This era of study is of a great interest as a result of the abuse and neglect of consumers in Nigeria and also the continues increase in fake and adulterated goods and services in Nigeria which has put the consumers in a very difficult situation. However...

Available
1-5 Chapters
115 Pages
Available
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CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

Most of the consumers in Nigeria are ignorant of the existing laws that protect them more especially the final consumers who are yet to know the existing consumer protection agencies and laws that protect them as well as its implication. This era of study is of a great interest as a result of the abuse and neglect of consumers in Nigeria and also the continues increase in fake and adulterated goods and services in Nigeria which has put the consumers in a very difficult situation. However... read more

MARKETING Project Research Available Available 1-5 Chapters 115 Pages Abstract Available Available
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THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE

MARKETING
Project Research
Available

Today, the mentioning of the word marketing has a lot of things and meanings to send to a lay man. The word marketing has to be understood and interpreted by any lay man as meaning the same things as trading. But to a professional, marketing is starts before production and ends after consumption. We also talk about societal marketing concept which puts the entire society into consideration when doing any thing unlike trading which emphasizes on selling. In an atte...

Available
1-5 Chapters
116 Pages
Available
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THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE

Today, the mentioning of the word marketing has a lot of things and meanings to send to a lay man. The word marketing has to be understood and interpreted by any lay man as meaning the same things as trading. But to a professional, marketing is starts before production and ends after consumption. We also talk about societal marketing concept which puts the entire society into consideration when doing any thing unlike trading which emphasizes on selling. In an atte... read more

MARKETING Project Research Available Available 1-5 Chapters 116 Pages Abstract Available Available
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THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

MARKETING
Project Research
Available

Before the contact with the colonial master, marketing especially in the Nigeria region was based on barter system. But today as society and business have become more dynamic and complex, the need for advanced marketing procedure has developed, supermarket inclusive. The most popular orientation or philosophy that has pervaded thought and motivated decision and action among marketing people is the marketing concepts, simply put, according to the concept, the satisfaction of the consumer is th...

Available
1-5 Chapters
86 Pages
Available
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THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

Before the contact with the colonial master, marketing especially in the Nigeria region was based on barter system. But today as society and business have become more dynamic and complex, the need for advanced marketing procedure has developed, supermarket inclusive. The most popular orientation or philosophy that has pervaded thought and motivated decision and action among marketing people is the marketing concepts, simply put, according to the concept, the satisfaction of the consumer is th... read more

MARKETING Project Research Available Available 1-5 Chapters 86 Pages Abstract Available Available
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ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

MARKETING
Project Research
Available

To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children and adult wears. Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them. But as we goy accustomed to western culture, search for imported goods became great. This brought some manufacturers of these wears for instance Bata into our country. Presently, out quest for western culture has led to establishment of indige...

Available
1-5 Chapters
104 Pages
Available
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ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children and adult wears. Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them. But as we goy accustomed to western culture, search for imported goods became great. This brought some manufacturers of these wears for instance Bata into our country. Presently, out quest for western culture has led to establishment of indige... read more

MARKETING Project Research Available Available 1-5 Chapters 104 Pages Abstract Available Available
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THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

MARKETING
Project Research
Available

Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a state of constant change. Public relations a...

Available
1-5 Chapters
81 Pages
Available
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THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a state of constant change. Public relations a... read more

MARKETING Project Research Available Available 1-5 Chapters 81 Pages Abstract Available Available
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AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

MARKETING
Project Research
Available

Over the years, Nigeria has experienced a boom in her economy especially in the oil industry. Her citizens depended much on imported goods, especially household products. Nigeria is a country is a country that is richly endowed mineral resources as a gift of nature. The inception of the petroleum industry in Nigeria can be traced back to the first decade of this country when a German company started prospecting for oil in the Ararow area of Ondo state, the first concrete indication that Nigeria ...

Available
1-5 Chapters
84 Pages
Available
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AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

Over the years, Nigeria has experienced a boom in her economy especially in the oil industry. Her citizens depended much on imported goods, especially household products. Nigeria is a country is a country that is richly endowed mineral resources as a gift of nature. The inception of the petroleum industry in Nigeria can be traced back to the first decade of this country when a German company started prospecting for oil in the Ararow area of Ondo state, the first concrete indication that Nigeria ... read more

MARKETING Project Research Available Available 1-5 Chapters 84 Pages Abstract Available Available
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AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA

MARKETING
Project Research
Available

In marketing, positioning has come to mean the process by which marketers try to create an image or identify in the mind of their target market for its product, brand or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. What we must agree as is that positioning is something that happens in the minds of the target market. It is the aggregate perception that market has of a particular company, product or service in...

Available
1-5 Chapters
72 Pages
Available
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AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA

In marketing, positioning has come to mean the process by which marketers try to create an image or identify in the mind of their target market for its product, brand or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. What we must agree as is that positioning is something that happens in the minds of the target market. It is the aggregate perception that market has of a particular company, product or service in... read more

MARKETING Project Research Available Available 1-5 Chapters 72 Pages Abstract Available Available
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ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES

MARKETING
Project Research
Available

The world has become a global village as propounded by Marshal Maduban with tele-communications being a key player” (www.Nigeriabusinessinfo.com), and (Okwunna, ed. 2002:225). A major breakthrough is the Wireless Global System for Mobile Communications (MTN). MTN started in Nigeria in 1886, although in a faulty foundation because the colonial administration then was und in promoting administrative functions than the socio-economic development of the country. The sector was grossly ...

Available
1-5 Chapters
107 Pages
Available
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ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES

The world has become a global village as propounded by Marshal Maduban with tele-communications being a key player” (www.Nigeriabusinessinfo.com), and (Okwunna, ed. 2002:225). A major breakthrough is the Wireless Global System for Mobile Communications (MTN). MTN started in Nigeria in 1886, although in a faulty foundation because the colonial administration then was und in promoting administrative functions than the socio-economic development of the country. The sector was grossly ... read more

MARKETING Project Research Available Available 1-5 Chapters 107 Pages Abstract Available Available
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IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS

MARKETING
Project Research
Available

The success of an organisation can be derived from the efficiency and effectiveness of its resources use. Some organisation can do well with minimum resources, but thee are others which do not do well even with abundant resources – both human, financial and material resources. The difference between depends on the method of allocation of resources and the use to which they are put. As a result, the importance of resources management in achieving organizational success cannot be under estimated...

Available
1-5 Chapters
103 Pages
Available
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IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS

The success of an organisation can be derived from the efficiency and effectiveness of its resources use. Some organisation can do well with minimum resources, but thee are others which do not do well even with abundant resources – both human, financial and material resources. The difference between depends on the method of allocation of resources and the use to which they are put. As a result, the importance of resources management in achieving organizational success cannot be under estimated... read more

MARKETING Project Research Available Available 1-5 Chapters 103 Pages Abstract Available Available
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ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

MARKETING
Project Research
Available

Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to guide or accomplish organisations objective of consumer satisfaction and company profitability. In a bid to direct the flow of products and services to satisfy customer needs, and at a profit, the marketing mix is developed. ...

Available
1-5 Chapters
75 Pages
Available
Read More
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to guide or accomplish organisations objective of consumer satisfaction and company profitability. In a bid to direct the flow of products and services to satisfy customer needs, and at a profit, the marketing mix is developed. ... read more

MARKETING Project Research Available Available 1-5 Chapters 75 Pages Abstract Available Available
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THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

MARKETING
Project Research
Available

In this modern and dynamic world, marketers look at the overall market as a body consisting of many smaller parts whose elements have some common characteristics. They are mostly distinct from the entire market. For marketers entering a market, the total market must be divided into segments or division being similar internal of wants and need or behaviours. This therefore, results to designing its own programme which will be developed for its best satisfaction. Adirika, Ebue, Nnolom (199...

Available
1-5 Chapters
86 Pages
Available
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THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

In this modern and dynamic world, marketers look at the overall market as a body consisting of many smaller parts whose elements have some common characteristics. They are mostly distinct from the entire market. For marketers entering a market, the total market must be divided into segments or division being similar internal of wants and need or behaviours. This therefore, results to designing its own programme which will be developed for its best satisfaction. Adirika, Ebue, Nnolom (199... read more

MARKETING Project Research Available Available 1-5 Chapters 86 Pages Abstract Available Available
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THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

MARKETING
Project Research
Available

Personal selling which is one of the functions of marketing is very important in the business and marketing life of an organisation, it involves the face to face communication of information from a seller to a prospective buyer, it involves the interaction of both the seller and the buyer for the purposes of facilitating exchange for the mutual satisfaction of both parties. It has long been recognized as the oldest and probably the most important component of the promotional mix, its age can ...

Available
1-5 Chapters
87 Pages
Available
Read More
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

Personal selling which is one of the functions of marketing is very important in the business and marketing life of an organisation, it involves the face to face communication of information from a seller to a prospective buyer, it involves the interaction of both the seller and the buyer for the purposes of facilitating exchange for the mutual satisfaction of both parties. It has long been recognized as the oldest and probably the most important component of the promotional mix, its age can ... read more

MARKETING Project Research Available Available 1-5 Chapters 87 Pages Abstract Available Available
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ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS

MARKETING
Project Research
Available

This research work is aimed at determining the attitude of Consumers towards public utilities Nigeria Government’s policy on the development of Public Corporations was clearly defined in the 1970 /74 second National Development Plan document as follows “Statutory Corporations and State owned companies have become important tools for public intervention in the development process. Their primary purpose is to stimulate and accelerate National Economic Development under condit...

Available
1-5 Chapters
79 Pages
Available
Read More
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS

This research work is aimed at determining the attitude of Consumers towards public utilities Nigeria Government’s policy on the development of Public Corporations was clearly defined in the 1970 /74 second National Development Plan document as follows “Statutory Corporations and State owned companies have become important tools for public intervention in the development process. Their primary purpose is to stimulate and accelerate National Economic Development under condit... read more

MARKETING Project Research Available Available 1-5 Chapters 79 Pages Abstract Available Available
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THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

MARKETING
Project Research
Available

Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist. Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity. Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest an...

Available
1-5 Chapters
96 Pages
Available
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THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist. Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity. Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest an... read more

MARKETING Project Research Available Available 1-5 Chapters 96 Pages Abstract Available Available
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AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

MARKETING
Project Research
Available

Pipeline transportation is the youngest among the other means of transportation in Nigeria. It has not received much attention because of two major factors. One is that it is relatively a recent origin. Two is the its operations and services are not in the hands of private individuals and companies. Hence everything about pipeline transportation in Nigeria is strictly in the hands of the federal government. According to Kupoheyi (2008) pipelines have been in use for transporting ma...

Available
1-5 Chapters
88 Pages
Available
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AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

Pipeline transportation is the youngest among the other means of transportation in Nigeria. It has not received much attention because of two major factors. One is that it is relatively a recent origin. Two is the its operations and services are not in the hands of private individuals and companies. Hence everything about pipeline transportation in Nigeria is strictly in the hands of the federal government. According to Kupoheyi (2008) pipelines have been in use for transporting ma... read more

MARKETING Project Research Available Available 1-5 Chapters 88 Pages Abstract Available Available
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EFFECTS OF VIOLENT TELEVISION PROGRAMMES ON NIGERIAN YOUTHS

MASS COMMUNICATION
Project Research
Available

This study probes the impact which Violence TV Programme has on the cultural and behaviour of the Nigeria youths. It specifically tackles the impact of violence TV programmes on Nigeria Polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Osun State Polytechnic, Iree student Iree is significantly associated with their perception of western culture and exposure to violence TV programmes. The assumption that foreign media co...

Available
1-5 Chapters
75 Pages
Available
Read More
EFFECTS OF VIOLENT TELEVISION PROGRAMMES ON NIGERIAN YOUTHS

This study probes the impact which Violence TV Programme has on the cultural and behaviour of the Nigeria youths. It specifically tackles the impact of violence TV programmes on Nigeria Polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Osun State Polytechnic, Iree student Iree is significantly associated with their perception of western culture and exposure to violence TV programmes. The assumption that foreign media co... read more

MASS COMMUNICATION Project Research Available Available 1-5 Chapters 75 Pages Abstract Available Available
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THE IMPACT OF FINANCIAL ACCOUNTING ON CORPORATE PERFORMANCE OF BUSINESS ORGANIZATIONS IN NIGERIA

Accounting
Project Research
Available

The impact of financial reporting on the corporate performance of a business organization is becoming more apparent to user groups of financial statement. Accounting is a not an exact science neither are business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is statement which informs...

Available
1-5 Chapters
54 Pages
Available
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THE IMPACT OF FINANCIAL ACCOUNTING ON CORPORATE PERFORMANCE OF BUSINESS ORGANIZATIONS IN NIGERIA

The impact of financial reporting on the corporate performance of a business organization is becoming more apparent to user groups of financial statement. Accounting is a not an exact science neither are business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is statement which informs

Accounting Project Research Available Available 1-5 Chapters 54 Pages Abstract Available Available
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