The electronic media which is the focus of this study comprises the radio and television. The sophistication of these media of communication distinguished them as the wonders of modern communication. Just as the twentieth century dawned, a system was perfected which electromagnetic impulses could be sent through the air without wires carrying voice transmissions over long distances. This as radio” (Bottner). Electronic media are the machinery or an institutions us... read more

Public relations is a management function that helps define organizational objectives and philosophy. Public relations practitioners communicate with all relevant internal and external publics in the effort to create consistency between organizational goals and societal expectations declared Otis W/Graig E.A (1988) Public relations practitioners develop, execute, and evaluate organizational programs. Their goal is to promote the exchange of influence and understanding among an organizations... read more

Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures, it is a place where men and women of honor, experience, credibility and self consciousness have been cut their prime for daring to talk. It is a place where crooks are not protected by th... read more

The banking industry is a service oriented one. For any service to be desired, there must be a conscious need for it, such a need must be generated by the knowledge of its ability to satisfy customers, requirement (Okigbo 1990:237). Generally, community Banks are run on the basis of profits motive, and they all know the importance of public consent to their continued existence and survival. People are generally influenced by their belief and impression of certain banks and how they perce... read more

The effect of television on the audience especially in children have seen the subject of a great deal of research and have for need out to be a matter of deep concern ever since the shift expansion of television in the 1950s. new intervention and innovations such as cable networks, the internet shop screens, in recent times, have further complicated the issue because children have at their disposal all sort of movies and musical programmes to select from at will. A general motion ... read more

In a complex society like ours the role which the press radio, television, newspapers, magazines and all forms of communication can play in effective rural development should not be over emphasized. Like other agents of development such as learning, the press especially the newspaper is very important in the proper development of our rural communication. The press as the fourth estate of the realm has other vital roles to play in the current campaign for effective rural development apart from it... read more

In the few decades scientific and technological progress has imparted a truly mass character to information. Suffice it to say that in 1950 only five counties broadcast television programmes in the world, today 120 do so. Over the same period, the number of television sets reaching 700 million, wile the number of television viewers rose to 2,500 millions.3 Also the 1960s are marked by a rapid emergence of the latest sophisticated mass medium video technology. It has been estimated t... read more

The role of the media is the promotion of government policies, is indeed very inevitable. But, there has been have and cry over the traditional dissemination of information by the media. The informed message is the irony of what the government does. This single attitude by the media irritates, thereby leaving little or no care at all for the disseminated message. It is indeed very important to know what the three key words; media, government and policies stand for. The famil... read more

Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence. Thus, referring to this evolution, the McBride commission has noted that, “As the world has advanced the task of communication has become even more complex, in explaining this complexity, M... read more

This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media since. Its inception has been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By this if means that with broadcasting Nigeria has to partake of ideas them to adjust to the challenges of industrialization and adopted of innovation. What then is ... read more

Broadcasting in Nigeria, entered a new era with the decision of the federal government is allow private ownership of radio and television stations after more than 50 years of its advent in Nigeria. Privatization is the process which government either partly or wholly transfers equity investment of ownership in a business enterprise to private investors. Commercialization, on the other hand is defined as the reorganization of enterprises such that they could operate enterprises wholly or pa... read more

The role, which the mass media play in the day-to-day running and shaping of the society, cannot be under estimated. The mass media, especially the electronic media, which include radio, television and film, integrate the communal functions of the society. Relating both the internal and external environments. This they do by creating, monitoring and reinforcing people. This means that in their daily operations, the electronic media operate as essential tools for the direct project of ideas, thou... read more

Prior to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable. However, with the present complication and sophistication among both the producers and consumers occasion by high level economic and technological developments, businesses are now reshaping, refocusing repositioning and redirecting their operations and marketing strategies in or... read more

This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going transition programme. There are so many other communication media like the festival, gongs, drums, and town crier. But in view of how the channels could be used in performing the role of mobilizing Nigerian women into politics, radio is ... read more

Qualitative, independent media reporting on corruption can play an important role in pressuring the government to act in the public interest. By drawing the attention to behaviour that is generally perceived as acceptable and exposing such behaviour as corrupt media can raise public awareness, activate anti-corruption values and generate outside pressure from the public against corruption (Rose Ackerman, 1999). The impact of media reporting on corruption can be “tangible” and “i... read more

It is known that rural communities in Nigeria have always been the began hope through out the history of this country and that they have always stained the urban communities through the provision of raw- material for industrialization. In spite of this the contribution of the rural communities have not received the adequate attention they deserve Through government are doing everything with their power to see that situation as reserved they should realize that they have not been should... read more

This research touches on the various aspect of the mass media as instruments of political mobilization. In other words, it explores into the mass media as a mobilization agency during the political transition period. It is thus, an important assumption of the work that a systematic study of political mobilization by mass media, should include an examination and the nature of operation of the mass media of communication in the Enugu state broadcasting service (ESBS) Enugu. The mass media ge... read more

The media roles in the area of human right protection can be evaluated based on the media concept which are supposed to be on ethical binding in as much as the media in information dissemination, aims at profit making, they ought not to forget that social responsibility is supposed to be their concern on public Tuterest. According to Mrs. NKEM FAB – UKOZOR, “MEDIA ETHICS AND LAW” Pg 26, she said “However, there is bound to be conflict in any situation where making profits is against serv... read more

“Two powers which make modern society different from the previous one are the power of industrial technology and mass media of communication, of which the newspaper is a part . when Dexter (1964) made this statement, little did he know that the mass media of communication will create some problems for modern society. However, this news and information from the mass media has never flowed in a balanced way. It has always been lopsided – this imbalance in information flow has b... read more

Before the dawn of modern civilization, our forefathers had a way of conducting themselves to ensure peaceful co-existence and mutual understanding which is the cordial point in public relations. Activities mostly are carried individually because no one was a spokesman for the rest. But, as time went, further, individual got the initiative of forming union, interest group and organizations with impacts in regards to society. To alley the fears of the publics, organizations saw the ne... read more