The marketing concept doesn’t seem to receive complete recognition by the Nigeria commercial banks. The integrated marketing idea that business should be organized in such a way as to satisfy the customers by committing the whole system of the organizations activities towards a single objective has been a myth to the commercial banks rather than a reality. Consequently, customers are not given the adequate attention they required in the banks as that which is appropriate in the service organiz... read more

Based on the funding the following recommendation were made: UBA should carry out promotion regulartly since it increase sales, patronage, profitability, builds brand image and other benefits. Also the bank should utilize the marketing variable, strategies and concept. In summary UBA Plc have to use all the marketing principles for continued survival and sustenance in business. RESEARCH PROPOSAL The effect of promotional strategies on the marketing of bank service (a case s... read more

Price: Pricing has been another marketing tool often used to establish differentiation. The challenge, however, is how to “own” a real (or perceived) long-term price advantage. Short-term offers, deals, and price promotions can provide a brand an apparent price advantage and the appearance of differentiation. However, as the acknowledged goal of brand marketing is to build customer loyalty (i.e. not just trial, but repeat business), a short-term advantages or a temporary point of differentia... read more

Are your marketing strategies effective in the facing of high competitors? c. What are the problems and challenges encountered in the marketing of your service? d. What are the possible solution to the problem identified? 1.6 SCOPE OF THE STUDY The scope of this study centers on the evaluation of the marketing strategies of MTN Nigeria services with special reference to Kaduna metropolis. Thus this study examines the marketing strategies and the effectiveness... read more

There are some anticipated hiccups which may serve as limitation to the credibility of this reserch. Some of the anticipated limitations may include time and fund availability, limited sample, newness of the concept of CRM, as well as financial constraints in carrying out the research. These above challenges notwithstanding, the researcher attempted to elicit honest responses from the focus group discussion participants and findings would be reported objectively. 1.8 Operational Def... read more

The study of “The Impact of marketing communication of product development” will be of significant importance to companies, their management, marketing departments, educational and research institutions. Through this study, it can be established whether or not marketing activities carried out by companies are really useful to their product sales and whether marketing programmes need to be extensively communicated to make the right impact on consumers and the audience. This way it will be ... read more

is obvious is almost impossible to deliver information to consumers without use of advertising. Certainly, this may be because of globalization and accessibility of hundreds of channels for the viewers of this modern era. Globalization has brought wide choice of markets to consumers which make advertising to play a huge role. According to Geisler (1987), the consumer is more likely to associate with advertisements of those brands, which have emotional values and messages. This is so because, pos... read more

This research work will expose organizations to the need for prudent management of financial resources in an organization is of great concern. It’s amazing however; that at any time an organization is going through some hard times financially, first thing that runs into the mind of the management staff is a cut-down on advertisement and promotion budget or eliminate them entirely as a step to ameliorate their predicament. This study therefore, has been designed in such a way as to aid organiza... read more

Proverbs have significant impacts on the lives of the people of the communities that use them, and they occur in different categories depending on the context and situation. Proverbs also go a long way to enhance the social relationships of the members of particular societies. However, in this generation, a lot of people, especially the youths, have neglected the use of proverbs and consequently, the significance and impact they have on them (youths) and the society at large. They believe that p... read more

ABSTRACT The existence of taboo and sexism in Ohaozara dialect have be established. It is in the area of describing how culture influences language that constitutes issues of discuss in this research work. This work serves as an insight into the behaviour of language as it is bend, controlled and molded by the culture of Ohaozara people. Culture as a crucial part of human life is the shared patterns of behaviours and interaction, cognitive, constructive and affective understanding that... read more

In Adeboyo’s words above, human language is one out of many by which a person’s experiences and thought can be organized. This supports the many senses that language has. And also, without language, (spoken) thoughts will never be born and experiences of life will be wasted because no one will be able to learn from them. Communication is the major bridge that links the whole world.

The major challenge of teamwork in the Nigerian Breweries Plc is the differences in the level of competence of team members while highly competent team members tries to increase the work place, the lowly competent ones tries to slow down the work place. This leads to the over working/stressing of highly competent team members while the less competent ones are relaxing. Also, individual social/cultural differences among team members constitute a challenge to effective teamwork.

The aim of this studies is to critically study the consequences of handling over power to a government from a different political party to another. The objectives are: 1. To find out the problems of handling over power to another political party 2. What influence does handling over of power to another government on Nigeria citizens? 3. To find out if there is any significant relationship between handling over power from PDP to APC on Nigeria economy growth?

To find the perception of public school teachers in Ota LGA of Ogun State on retirement education. 3. To examine the knowledge of public school teachers in Ota LGA of Ogun State on the challenges facing the provision of retirement education. 4. To ascertain the knowledge of public school teachers in Ota LGA of Ogun State on the prospect of retirement education on their socioeconomic status after retirement. 5. To investigate the role of government on the provision of retirem... read more

Finance for the general research work will be a challenge during the course of study. Correspondents also might not be able to complete or willing to submit the questionnaires given to them. However, it is believed that these constraints will be worked on by making the best use of the available materials and spending more than the necessary time in the research work. Therefore, it is strongly believed that despite these constraint, its effect on this research report will be minimal, thus, mak... read more

Police force: this is a body of trained officers entrusted by a government with maintenance of public peace and order, enforcement of laws, and prevention and detection of crime. Administration: this is the management of public affairs or the government. Crime: this is an action or omission which constitutes an offence and is punishable by law. Justice: the process or result of using laws to fairly judge and punish crimes and criminals. Criminal justice system: is the system of pract... read more

ver the years the management of pension scheme in Nigeria has been inundated by multiple and diverse problems such as inadequate funding, inadequate subventions and grants, poor documentation and filing in pension offices, direct release of pension funds to underwriters, accumulated arrears of pensioners, inability to determine appropriate investment portfolios, lack of accountability, corruption and embezzlement of funds. Others include cumbersome clearance procedures, incompetence and inexperi... read more

The aim of this studies is to critically study the effect of delayed staff training on public sector capacity building and productivity. The objectives are: 1. To give reasons why there is delay in staff training on public sector capacity building and productivity. 2. To analyze the causes of delay in staff training on public sector capacity building and productivity. 3. To proffer possible preventions and solutions to delay in staff training on public sector capacity buildi... read more

Secondary sources of gathering data will be largely employed for our variables. This again will be based on content analysis, what these involves is the critical review of related materials, literatures, journals, magazines and textbooks, it will also involve sourcing or browsing the net for materials. Communication with authorities in the field will also not be overlooked. 1.9 KEY WORDS Objectives: a thing aimed at or sought; a goal.

This work shall be of great benefit to the unemployed youths in the nation as well as Universities, parents and organizations at large. It shall also enlighten the youths on how they can personally make themselves employable in a competitive nation like Nigeria. Majority of the employers attributed the graduates’ unemployability to their inadequate exposure to job-training schemes prior to graduation and to poor academic orientation impacted on the graduates. It shall enlighten Nigerian hi... read more