CHAPTER ONE
INTRODUCTION
Background of the Study
Electronic communication has become an integral part of our global
society. Presently, information is at the doormat of everybody because the world
is in the era of information technology. This cannot be compared to few decades
back when it takes weeks for one to communicate through letter writing to a
beloved one within in or outside the country. In this technological era, information
is no longer left for only a few privileged people who can afford the use of land
line telephone in offices and homes. Even the people in the remotest village in
Nigeria and elsewhere can access information through the cell phone, available
internet and social networking sites.
Social networking is a means of communication through which tools like
wall posts, status updates, activity feeds, thumbs ups and profiles are used and
perhaps characterized online communications namely face book, Myspace Metlog,
flicker and twitter (Akaneme, Ibenegbu & Nwosu, 2013). Also, Mashable (2015)
opined that social networking service is an online platform or site that focuses on
facilitating the social relations among people who, for example, share interests,
activities, backgrounds or real life.
In the opinion of Ferguson (2007), social networking is online destination
which focuses on connecting people they already know and those they do not
know. Similarly, Abd-Rahman (2013) described social networking as the use of
1
2
online sites (social networking sites) for people to get to know new people, share
their profiles, trace their old friends, share pictures, videos, publish upcoming
events of their societies, and counties.
In operational terms, social networking is a platform through which
individuals’ interest, profiles, pictures, activities, events or news and academic
issues are shared and communicated so as to maintain and adopt substantial
balance between their academic requirement and individual interest. Social
networking as advent of era of information is the use of dedicated websites which
enable social interaction and applications to interact with other users or find
people with similar interest to their own.
Presently, social networking as a new development has been described as a
stage for facilitation and development of adolescents’ social adaptation
(Subrahmanyam & Green-Field, 2008; Zhao, Grasmuck & Martin, 2008). Also,
people use social networking to share their feeling and disposition to individuals
of their networking (Young, 2011). It is a platform through which people
communicate and disclose their personal thoughts, feelings and life events (Zhao,
Grasmuck & Martin, 2008). Operationally, social networking, therefore, imply
platform or online media where individual privately unleash their identities,
problems and views to life for others in the same network to comment. Social
network platform includes 2go, facebook, whatsapp, twitter, instagram, google, to
mention a few.
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