Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration is very common among larger businesses interested in growing their event further. Vertical integration occur when business expand into new areas connected with its business processes. Various strategies exist for each types of integration designed to increase profits for the company. Market expansion occurs when businesses attempt to expand into area that i... read more

Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer-centric strategies, programs, tools, and technology for efficient and effective customer relationship management. They are realizing the need for in-depth and integrated customer knowledge in order to build close cooperative and partnering relationships with their customers. The emergence of new channels and technologies is significantly altering how ... read more

Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone the nation in which they operate. They pay an unliving wages to their employees, shareholders dividend are either accumulated or not paid at all, evade taxes cheat customers through poor services, unqualitative product and high prices, engage in unwholesome competition, circumvent operational guidelines and in... read more

Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The reciprocal process of sharing information through symbols, principally the word communication itself denotes the exchanging of ideals and since man is both sharing of feeling and ideals are necessary to sound judgment. Therefore, communication is essential to sound management, the success of any organizat... read more

A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring newcustomers. Customer loyalty gained importance when the classic marketing paradigm with its instrumental and transactional orientation proved unsuitable in the context of longer-term business relationships. Instead, the relationship marketing approach, which is speci... read more

Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with the mutual aim of achieving the company’s goals and objectives. In any business practice, especially in those organizations where their products are to be sold, the need for salesmanship is very important because it is used to motivate customer at the point of purchase when they are about making th... read more

According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is widely recognized. Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to econo... read more

Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the brand itself that determine if they will succeed or not. It may seem as a simple equation but to identify what makes a brand succeed is rather devious since two complete alike brand, do not exist (Haig, 2005). Branding is most commonly associated with assets such as messagin... read more

effect of total quality management (tqm) on manufacturing sector’s performance in nigeria.

achieving customer satisfaction in a multinational company

The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives. It includes the combination of product, price, physical distribution and promotion; generally referred to as the four Ps which serves as the pivot of marketing management. Promotion can be seen as the use of communication to persuade or convince prospective customers. In other words, it is the coordinated... read more

Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding, heavy promotional efforts in form of sales promotion, personal selling, advertising, public relations and publicity are adopted as strategies to enhance sales efforts. Besides, the effects of mass production and cut-throat competition in soft drinks market in Nigeria have equally called for various strategies to be adopted by the c... read more

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well- recognized brands make shopping easier. Brand promotion has advantages for branders as well as customers. A good brand reduces the marketer’s selling time and eff... read more

Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The challenge , according to Jeffery Gitomer (2004), is not necessarily to produce the goods or provide one service but take these goods or services nearer to the consumers in a more satisfactorily means better than the several competitors can do. Companies seeking to expand their profits and sales have t... read more

There is clearly and widely accepted belief that the economy of this counting is weak. This has in effect caused such as untold economic hardship to the populace, such that has never been experienced in the history of Nigeria since its independence. It is an acknowledged view that the economy of the entire world is undergoing recessional period. This is much noticeable and hard- feet in the third world countries of which Nigeria is one. Nigeria is much up of thirty- six (36) state and Abuja as... read more

The generation and disposal of waste is an intrinsic part of any developing society. Waste, both from domestic and commercial sources has grown significantly in the society over the past decade. Every time a householder shops at the store, and open market he contributes to the mountain of waste. It is possible to quote figures which show that the production of waste amounts to millions of tons. The percent of Nigeria’s population living in cities and urban area has more than doubled in the las... read more

Heart beat rate means the number of heartbeats per unit time, usually expressed as beats per minute (bpm). The human heart pounds to pump oxygen rich blood to the muscles and carry cell waste products away from the tissues. Heartbeat rate can vary according to the demand of the muscles to absorb oxygen and excrete carbon dioxide changes such as during exercise or sleep. It also varies significantly between individuals based on age, fitness and genetics. This means that the heart must beat faster... read more

Health is the most essential ingredient of life, deny man of that, he remains impotent in life. People do not value their good state of health until they have experienced one form of sickness or another. However, as it is being said that health is wealth, issues of health has overwhelmed our daily comments since revolution of science. According to records, sickness of various kinds has endangered the life of various citizens of Nigeria before, during and after the reign of colonial masters. Ev... read more

Inventories occupy the most strategic position in structure of working capital of most business enterprises. It constitutes the largest component of current asset in most business enterprises. In the sphere of working capital, the efficient control and management of inventory has paired the most serious problem to the health institutions. The turnover of working capital is largely governed by the turnover of inventory, that is the rate of working capital is largely governed by the amount of inve... read more

Most managers of human resources have the view that the employees are the greatest asset of the organization among the production variables (man, machine, money and materials resources) of the organization. Ironically, man is also seen as very problematic to deal with. Man is a rational being very consequently exhibits series of impeditable behavior. Even since Fredrick Winslow Tailors systematic study of management techniques, considerable research have been on the behavioural aspect of organiz... read more