OBJECTIVES OF THE STUDY
To investigate contemporary tools aimed at improving market research.
To investigate the extent of research tools adoption by business organizations.
To investigate the barriers to the acquisition of contemporary market research tools.
RESEARCH QUESTIONS
What are the contemporary technological tools for market research?
To what extent are have business organizations adopted contemporary technology tools for market research?
What are the barrier to the acquisition of contemporary market research tools?
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food shoppers suffered different challenges during the coronavirus pandemic, such as limited public transportation, food stock-outs (i.e. exhausted inventories), and reduced hours at supermarkets and grocery stores.
The production and supply of goods were at the minimum level as staff observed the stay-at-home policy, and businesses were also shut down due to safety measures enacted to contain the spread of the virus
The findings of this study will be of immense usefulness to governments, organizations, and private business owners as it reveals the huge role and importance of the Internet to their various lines of operation.
The findings of this study will be beneficial to SME operators as it examines the impact of social media on small and medium businesses.
The study will be significant to service providers and the general public. This study will also serve as reference material to researchers and students.
This research will assist marketers in implementing their ads in a manner that promotes a constructive outlook about their company's product and service.
The findings of this research work will undoubtedly provide the much needed information to government organizations, ministry communication, brand influencers , individuals and academia.
This research work focused on the impact of COVID 19 on traders’ sales volume.
This study will educate small business owners and young entrepreneurs on the massive benefits of e-marketing.
This study will be helpful to the Nigerian service sector in fully understanding the marketing communication mix and how it can be effective in reaching out to their various customers or clients.
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