RESEARCH OBJECTIVES
i. To examine the various pricing strategies adopted by small and medium enterprises.
ii. To observe factors affecting product pricing.
iii. To determine the relationship between pricing and profits of small and medium enterprises.
RESEARCH QUESTIONS
1. What are the various pricing strategies adopted by Small and Medium enterprises?
2. What are the factors affecting the pricing of products?
3. Is there a relationship between pricing and profits of small and medium enterprises?
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food shoppers suffered different challenges during the coronavirus pandemic, such as limited public transportation, food stock-outs (i.e. exhausted inventories), and reduced hours at supermarkets and grocery stores.
The production and supply of goods were at the minimum level as staff observed the stay-at-home policy, and businesses were also shut down due to safety measures enacted to contain the spread of the virus
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This research work focused on the impact of COVID 19 on traders’ sales volume.
This study will educate small business owners and young entrepreneurs on the massive benefits of e-marketing.
This study will be helpful to the Nigerian service sector in fully understanding the marketing communication mix and how it can be effective in reaching out to their various customers or clients.
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