OBJECTIVES OF THE STUDY
i. To explore the motivation for celebrity ambassadorial role for brands.
ii. To investigate the relationship between celebrity brand endorsement and customer patronage.
iii. To investigate the relationship between celebrity brand endorsement and customer loyalty.
RESARCH QUESTIONS
1. What is the motivation for celebrity ambassadorship for clothes brand?
2. What is the relationship between celebrity brand endorsement and customer patronage?
3. What is the relationship between celebrity brand endorsement and customer loyalty?
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