EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA                                                         

CHAPTER ONE

1.0              INTRODUCTION

The marketing environment of today has exposed scholars, individuals and the general publics about the understanding of human relations simply given a brand name to mean employee relations in our society. It is imperative to note that the marketers understanding of the consumer need in the market and the satisfaction of such need at the same time could be regarded as the employee relation practice in such market.

            According to OBODO (2001), employees are allowed free hands to operate in any organization without any interference or arbitany use of authority. They usually give their best co-operate existence and understanding should be the management’s watchword.

            This employee relation refers to the way people behave or act toward each other in any situation in a business organization.

            Taken a closely look at the definition of marketing given by the American institute of marketing when they defined marketing as a management process concerned with anticipating, identify and satisfaction of consumer need and want based on exchange function which gives profit to both the consumer and the organization through whom the satisfaction was derived. We will see that employee relations has two valuables that makes it possible:-

(i)                 LEADERSHIP: One of the factors in good employee relations is leadership which involves managers increasing productivity and profit by inspiring workers and ensuring adequate invectives for their effort and the establishment of understanding, goodwill between an organizations publics, policies and procedures of an individual ment to create public interest. UDEAGHA (1995).

(ii)               BEHAVOUR: According to NOUGHTON ETAL (1998) understanding man and his behaviour is an important aspect of employee relations in any organization. Most of the problems we have today is as a result of human differences and characters in an office in all, it is important to make workers knows why they are engaged in one task or the other and also create an enabling environmental condition for all and Sunday in order to carry every body along.

1.1              STATEMENT OF THE PROBLEM

 Employee Relation Practice in the Aviation Industry in Nigeria through the expected must effective channel of marketing a corperate services is the industry but because of the chocrimmaition of the senior staff and a feeling of being on top of the world has made it extremely difficult for some employees to coup with the demand of the day. In otherwards, the outstanding problems include;

Due to the fact that most employees are afraid of another taken up their position they tend to hid things from their subordinates to be novis in the time.

Relationships with the poor people are always neglected by the rich. In which case employees cannot effectively relate with either their rich customers and or their follow staff that are richer than others.

The problem of more presentation and stealing attitude in collaboration with entrusted spirit we have for fellow, friends in our different endeavours has made it absolutely impossible for an effective public relation to exist between two persons how in Nigeria.

The practice of public relations in some industries have become a very big problem in the sense that most of the follows in such industries are not in talking tense with one another. In the actual sense, where two or more persons have relations practice would have been defeated in such area.

It is said that effectiveness of every communication is feedback, In other wards, where there is no respect in an office, the practice of public of relations in such area will not yield a reasonable fruit of moving the organization forward.

1.2       OBJECTIVES OF STUDY

The broad objectives of this research work is to evaluate on how employee relations practice in the Aviation industry can improve the marketing of the federal Airport Authority of Nigeria especially in Enugu State. Therefore, the objectives of the research are:-

(i)                 To determine the effectiveness of public relations practice in the Aviation industry.

(ii)               To evaluate the level of satisfaction due to derived by the customers of the industry as a result of the practice.

(iii)             To identify the relations of their customers on the existence of effective public relations in the industry.

(iv)             To determine the impact of patronage to the industry as a result of the practice.

(v)               To find out the marketing impact of public relations in the Aviation industry.

(vi)             And to investigate the performance of the industry as a result of the practice employed in the industry.

1.3       FORMULATION OF HYPOTHESIS

Hypothesis 1

Ho:-     Customers of the federal Airports Authority of Nigeria are not satisfied with the public Relations practice existing in this industry.

Hi:-       Customers of the federal Airport Authority of Nigeria are satisfied with the public Relations Practice existing in the industry.

             Hypotheis 2

            Ho:-     Effective Public Relations practice is not the best for customers

of the FAAN.

            Hi:-      Effective public Relations practice is the best for the customers

of the FAAN.

                        Hypothesis 3

Ho:-     The best method of attracting customers to the industry is not by adopting a sound public relations practice between employees.

Hi:-      The best method of attracting customers to the industry is by adopting a sound public Relations practice between employees.

                        Hypothesis 4

Ho:-     Public Relations practice will not change the market position of the FAAN.

Hi:-      Public Relations practice will change the market position of the FAAN.

1.4       THE SIGNIFICANCE OF THE STUDY

The study to design to be beneficial to the following group of persons:-

            The design of the study is in such that it will re-educate the federal Airport Authority of Nigeria on the basic of their public Relations practice to both their customers managers and subordinates. It will make them understand that any industry where there is no peace, achievement of stated objectives becomes a very big problem.

            It is also ment to educate other individuals I other different industries in the country and in Enugu state in particular about the benefits of having a good public relationship n an office and the extent’ it will boom their marketing efficiency.

            It will also act as a starting point for some students especially those in marketing department wishing to further this research study.

1.5       SCOPE OF THIS STUDY

The Scope of the study covers only Enugu state especially Emene in particular where we have our federal Airport Authority of Nigeria.

1.6       DEFINITION OF TERMS

The languages used in the above chapter were all familiar ones and as a result, there is no term to be defined.

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