OBJECTIVES OF THE STUDY
To find out if the electorate can be influenced by celebrity political party endorsement.
To determine the extent of celebrity influence on the choice of candidate.
To analyze how effective is celebrity endorsement strategy is in influencing the choice of candidate.
RESEARCH QUESTIONS
Can the electorate be influenced by celebrity candidate endorsement?
To what extent can the electorate be influenced by the choice of candidate?
How effective is celebrity endorsement strategy in influencing electorate choice of candidate?
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