number of Small Scale Enterprises have not given much attention to accounting techniques in relation to their business transaction, despite its importance in the success of businesses. This could be lack of sound knowledge in accounting practices by owners or respective managers. Also, there was difficulty in ascertaining whether comprehensive accounting methods that satisfied the laws under which it was incorporation had been kept. It was hard to determine to what extent no adherence to laid �... read more

Three Nigerian banks would be considered for this project namely: Wema, Zenith and the United Bank of Africa (UBA). Observations show that these banks have a working system of Customer Relationship Management (CRM). Customer participation and support services are also a priority to these banks. Considering this condition, these banks were most suitable for the research adding to the fact that the banks are of close proximity to where the research is going to be carried out. For this project, the... read more

he findings from this research will be beneficial to both advertisers and manufacturers/companies incl;uding those in the advertising profession, by enabling them to know how the use the feminine gender is perceived by audience. Similarly, findings from the study will help provide feedback, a framework which business organization will use to measure the effectiveness of their product advertisement. It will also give them a better understanding and knowledge of advertising activities as... read more

Consumer Protection; this is the protection of buyers of goods and services against low quality or dangerous products and advertisement that deceive people. Consumer Protection can also be defined as a means of safeguarding the interest and rights of consumers from unscrupulous and unethical malpractices by the business and to provide them speedy redresser of their grievances. (Investopedia) Brand Loyalty: is a pattern of consumer behavior where consumers become committed to ... read more

The fear for Unilever is the fact that Previous research done on pricing strategies hasn’t made clear the pricing strategies that works and guarantees increased sales and profitability in Nigeria. Koske (2012), made the case that price skimming strategy would make the consumers see the product as a high quality one. He concluded that this would increase sales, as the consumers will feel safe in the knowledge that they are getting value for their money. However, Attih & Adams (2014) contrarily ... read more

consumer buying behavior of Indomie Instant Noodles and Tummy Tummy Noodles in Calabar metropolis. Taking the findings of this study into consideration, the following recommendations were made: Indomie Instant Noodles and Tummy Tummy Noodles should use culturally and socially acceptable colours to design the package of their products in order to attract customer patronage; the companies should use creative aesthetics and graphical designs to decorate the package of their products in order to vis... read more

prising simple tables, percentages and simple regression in the Statistical Package for the Social Sciences (SPSS V.20.0) were used to analyze and treat the data collected. The results obtained from the study showed that: FaceBook, Twitter and YouTube had a significant effect on consumer buying behavior towards Jumia Nigeria, Calabar. Taking the findings of this study into consideration, the following recommendations were made: Jumia Nigeria should intensify its marketing campaigns on its FaceBo... read more

everal studies conducted in Nigeria and Diaspora has assessed the determinants of sales improvement in the context of performance. Studies done by Rondon (2007) and Bitton (2011) showed that the major variables focused on were environmental factors, size of the company, pricing policy, competition, firm’s marketing strategy, field salesperson characteristics, territory/location, and size of customers. Furthermore, studies carried out by Babalola and Babalola (2013); Njau and Karugu (2014) and ... read more

he purpose of this research work is to thoroughly evaluate the strategies and tools that companies employ to ensure promotion of their goods and services and, possibly, find out how that will commensurate with increased sales due to the use of the different tools. Inspite of the tight definition of sales promotion as an essential means of creating awareness of the product’s existence and characteristics and also the positive, psychological associations that can enhance the buyer satisfaction w... read more

he purpose of this research work is to thoroughly evaluate the strategies and tools that companies employ to ensure promotion of their goods and services an possibly, how that will commensurate with increased sales due to the use of the different tools. Inspite of the tight definition of sales promotion as an essential means of creating awareness of the product’s existence and characteristics and also the positive, psychological associations that can enhance the buyer satisfaction which add to... read more

odern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the general public. For most companies and individuals, the question is not whether to communicate but rather what to say, how to say it, to whom and how often. But communication gets harder and harder as more and more companies clamour to grab the consumer’s increasingly divided attention. ... read more

Lack of consumer protection therefore in developing countries especially Nigeria has led to unstable loyalty to the different brands which has made consumers to change brands frequently to satisfy their needs. From the forgoing therefore, the problem that this study seeks to address is to find out the extent to which the available consumer protection laws and activities would have effect on loyalty of consumers on different brands of goods in Nigeria. What is the extent to which government, the ... read more

n this modern age, computers have verified the cause of their existence. The advent of computers in our society caused a lot of criticism on the danger it poses on the society. Critics of computer and new techniques express their fear on how computers will displace and replace all human skills thus resulting to mass unemployment. The presence of computer on virtually every field of today’s fast life has proved the critic wrong as the invention of computers and new technologies continues to cre... read more

has fully engaged in management uses of technologies: automating library collections; providing reference online; providing access to databases and electronic materials; as well as building a significant virtual presence through school library websites, archives of student work, and collected bookmarks of thematic resources. However, the traditional areas of promoting reading and providing readers’ advisory have often remained static and bound by face-to-face methods such as conducting book ta... read more

How can campuses effectively integrate the Internet into its strategy for fulfilling its mission? With the Internet’s growing importance, influence, and widespread use, nonprofits have new opportunities for communicating with their constituents, getting their work done, and garnering support. The Internet isn’t replacing other media, but it is taking its place alongside them. Most notable is the role that an online donor system is playing in the operational capacity of nonprofit organization... read more

No doubt you have done research on the web on the subject of email marketing. What seems to be lacking as a resource for professionals like yourself is an action plan. This research is created with the intention of saving you time by pointing out the main elements of a good email marketing strategy and letting you fill in the blanks. Armed with this information you should be able to provide management, partners, and peers with solid reasons why your organization should include email marketing as... read more

To have an effective way of cadets aspiring to join the Nigeria Defense Academy with necessary information such as course information and exam information or notification anywhere and anytime to the students about rapid changes of schedule. To improve the privacy, user-friendliness and to enable convenient access to the different kinds of information and services mounted on the web by users, it would be desirable to set up a portal for channeling the vast information resources to the differe... read more

e errors associated with the existing manual method of how students calculate results in most universities in Nigeria, including The Polytechnic, Ibadan, make it notably desirable but imperative that a computerized approach be used to the full in measuring students’ progress. The manual methods being employed suffer a number of setbacks. They make the process to be time consuming and prone to error. They lead to students making multiple errors inputting the courses they offered for the semeste... read more

. It has fostered a new set of economic and social relationships between customers and banks, the structure of the Nigerian financial services industry changed drastically with the introduction of android applications, bringing about significant changes in the market. Within the context of current developments and with increased breadth and depth of competition, the task of identifying the unique characteristics that will enable any bank outperform its peers is becoming more challenging. The ind... read more

n Administrator probably a (Time Table officer) have the full authorization to log in to the portal to make any changes on the course adding, dropping and also assigning different lecturers if needed. The administrator has to create a profile and set the expertise field for each lecturer so the system can detect it to assign the correct number of courses according to their expertise field for the lecturers. The lecturers also can view the portal on the courses assigned for them. If they wanted t... read more