Research in consumer behavior shows that we have a consumer driven society where the ultimate motive of business products and service is to satisfy consumer expectation makes them happily and remain loyal to the brand. Therefore, a perfect understanding of consumer behavior is determining. a. The psychology of the consumers and how they make decisions between depending on their needs and brand awareness b. How service or products providers make to implement the best branding strateg... read more

At the heart of a management at all level of responsibility a fundamental of being able to communicates advertising I a form of external communication. Aft the cone of advertising lies the information/knowledge of how consumer respond to different strategies and how these strategies might affect the image of the organization and their product. Advertising is a paid form of non-personal communication that is transmitted to consumers through mass media such as television, radio, newspapers, mag... read more

Attitude to work is one of the most researched and discussed subject areas in both private and public sectors. Researchers have sought to explain how and why people are activated to behave in a manner supportive for organizational goals. Motivating Technical Sales People for higher productivity has been a great concern in most industries all over the world because they constitute the main work force of these industries. To motivate a worker is to enhance his output and his product... read more

This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew nothin... read more

This study is more concern on the CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGES IN ENUGU METROPOLIS. Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose. Consumer brand preference in the purchase of beverage is simply the procurrent of different brand of beverages in the relation to their choices in the highest order.

Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on the extent it succeeds in enhancing the quality of consumers judgments, and in maintaining fair competitive conditions that allows cust... read more

Also, the belief in the saying that Nigeria is one of the most corrupt nation of the world is not an exaggeration. International organizations have consistently testified to this undeniable fact to confirm the claims of these organizations, the country has witnessed different types of corrupt practices. This must have baffled the past regime led by chief Olusegun Obasajo so much that he thought it is necessary to establish organizations that could fight corrupt practices among citizens two of th... read more

It is the customers that benefit most in the sales promotion. This is because it reduce the price of MTN lines, considering the incentives associating sales promotion. To the MTN industry, it is of great important , the organization will have to know the following; timing of sales promotion programme, effectiveness of continuous sales promotion, designing of promotional campaigns.

Manufacturing Sector: These are segments of the economy that engages in the production and distribution of goods for human consumption. Conceptual Framework: A conceptual framework is a moderation techniques in which participant are asked to place the names of product or services on a grid. It also means how item are ground on diagram to stimulate discussion or us

This study will be of immense benefit to the institution under study (lmo State University). The findings and recommendations shall be beneficial to the management of service firms in dealing with the problems relating to marketing office products. This study shall also be useful to scholars and researchers who are interested in carrying out research on the marketing of service product? or-ted topics. Finally, this work will be of great help to the government in making their... read more

News Adjacency: This is the period before during and immediately after news in the radio or television for advertisement. 6) Institutional Advertising: This is the kind of advertising that is so lecy for the creation of favourable impression of an organization or corporate body on the mind of the society or business community as opposed to advertisements on product and services this is more of public relations. 7) Network Advertising: This is the type of advertising that c... read more

Hypothesis as we all know is an intelligent guess, a tentative statement, and a conjectural statement of the relationship between two or more variable. Therefore, the hypothesis of this study was stated like these: Ho: Oando Plc cannot improve on the distribution channel for the marketing of petroleum product in our country. Null hypothesis. H1: Oando Plc can improve on the distribution strategy for the marketing of petroleum product in our country. Alternative hypothesis. Ho: ... read more

We need is more education on what is happening! The fuel subsidy is one way that our military leaders used to keep us down thereby distorting our economy and making us unable to key into the emergent global economy. A section of the country abhors competition and merit and so they sustained it thereby depressing Naira value and making Nigerians only 419 pariahs in global trade. But to be relevant in the global economy you must be competitive. Subsidy is a facade a smokescreen for inefficiency an... read more

he problem of poor quality or low quality of service is not peculiar to the auto-mobile service. It is a general problem of this nature that we do not appreciate giving quality services information although we appreciate receiving. It in the past, a large service of automobile are handled manually requiring relatively large labour forces, to handle a large volume of routine transactions. However, the long waiting for such service handled led to frustration and dissatisfaction of ... read more

he board of directors in Nigeria are G. J. Poupas (chief executive chairman) chief Babatunde Onyeleda (chairmen) Kostsa Theodora Komplous (member) paanos Gieuras (member) A. N.; calder (member) B.O.Ola and E. Mgbeachire. The Aba plant of cussons is located at Margeret Avenue, Eziama, Aba north of Abia state. The Aba plant specializes in the manufacturing of soap (toilet, laundry and medicated) some of the brands produced here includes: Joy, imperial, Premier, Venus, Ava, Cussons ... read more

MARKETING: Marketing is defined as, a societal process by which individuals and groups obtain what they want and need through creating, offering and freely exchanging products of value with others. PROMOTIONAL TOOLS: Promotional tools include all activities or strategies involved in communicating with a target market of audience. It seeks to inform, educate, persuade and influence the target audience. These messages could be sent through advertising, personal public r... read more

The idea will act as a framework ie to put the plan together to direct market managers on how to put the plan together so s to make it effective in formulating good Marketing planning and control over foreign investor in Nigeria. The study will also induce business managers, entrepreneurs, marketing managers, and sales managers to take proper care to develop a marketing pan and control that will be devoid of the problem identified by the research in the study. This write up is... read more

ABA: A commercial Town in Abia State of Nigeria. BRAND: A name, term, sign, symbol, design or combination of these, intended to identify the goods or services of one seller or group of seller and to differentiated them from those of competitions. BRAND LOYALTY: The feeling of trust and satisfaction that make a customer always buys the same brand of product. CASE STUDY: A true or invented business situation used in business training to practice decision making. COMPANY: legally reg... read more

There has been a continuous increase in the prices of consumers goods in Nigeria for many years. These prices increase have been alleged to be as a result of increase in transportation cost, associated with removal of fuel subsidy. The effect of this high cost of transportation and hence, the research has concentrated his research work on consumer goods. Most of this Nigeria populace use transportation for their commercial and other activities. The high cost of both inter city and intra ... read more

Firstly marketing firs and globacom will gain immensely from then study as it will explore the impact of promotions on the performance of their operations and suggest ore success-oriented ways of enhancing the promotional impact. Secondly, operators of G.S.M serviced will; gain immensely form the study. This is because it will not only measure the effectiveness of each of the promotional mix variable on the performance of G.S.M services but also recommendations or measures to be... read more