the study will also assist qualitative researchers in Ghana in having a better understanding of technology use in their field, offering ways for them to reap more benefits from their current technology use, and essentially providing.

the study will also assist qualitative researchers in Ghana in having a better understanding of technology use in their field, offering ways for them to reap more benefits from their current technology use, and essentially providing.

This research is useful in a variety of ways, both in terms of practical and theoretical developments.

The findings of this research work will undoubtedly provide the much needed information to government organizations, radio stations, broadcasting commission and academia.

The study will be significant for the public, marketers and organizations. It would help the public understand why companies opt for corporate re-branding.

This study will aid in determining whether celebrity endorsements influence consumer purchasing behaviors in the Ghanaian fashion industry.

This study aims to determine whether celebrity endorsements, in whatever form, increase awareness, and if so, by what amount.

Customers are in a difficult situation since they are exposed to a variety of windows of information and goods; the many choices and alternatives accessible in the market place influence their purchasing decision. Individuals' interpretations and decisions are affected by internal consumer behavior such as perception, altitude, and motivation, as well as external variables like as family roles, peer influence, and group influence.

Today's brands serve a variety of functions that benefit consumers and increase a company's financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product's source or creator. Depending on how a product is labeled, consumers may have varied reactions to it.

Sales promotions improve the reputations of dealers and distributors, who benefit from increased store traffic and a high rate of stock turnover. They also encourage the trial and recurrent purchase of products and services, which is an important component in stimulating product patronage. In light of the above, it is quite evident that no business entity that desires to survive can afford to neglect the importance of sales promotion in the marketing of its product or services.

Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online marketing, internet advertising or web advertising.

Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application.

E-commerce refers to the practice of doing business through the Internet. Despite the fact that it is a relatively new idea, it has the ability to change the conventional way of doing business. It already has an impact on huge industries like communications, banking, and retail, and it has potential in fields like education, health, and government. The strongest consequences may be connected with less apparent, but possibly more widespread, effects on ordinary business processes, rather than man... read more

rganizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well businesses can design and implement strategies, but competitiveness may also influence the character of the firm's selected strategy (Hopkins 2009). A

Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of marketing intelligence is to prevent employee astonishment and inability to adapt to environmental changes, as well as to reduce and minimize the company's ri... read more

Muslim population does not consume pig meat for religious reasons, and any corporation seeking to alter this mentality would fail. Companies desiring to prosper in this community, on the other hand, should keep this in mind and focus on the creation and sale of other things that will appeal to them. Income, age, and stage in the consumer's life-cycle are also likely to have an influence on the marketing and consumption of a brand's goods.

Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace.

Muslim population does not consume pig meat for religious reasons, and any corporation seeking to alter this mentality would fail. Companies desiring to prosper in this community, on the other hand, should keep this in mind and focus on the creation and sale of other things that will appeal to them. Income, age, and stage in the consumer's life-cycle are also likely to have an influence on the marketing and consumption of a brand's goods.

Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainab.ility is bound to be in jeopardy

Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of marketing intelligence is to prevent employee astonishment and inability to adapt to environmental changes, as well as to reduce and minimize the company's risk exposure.