CHAPTER ONE
INTRODUCTION
Background of the Study
Agricultural products encompass all categories of products related to agriculture. They range from raw and finished goods under the classifications of plants, animals and other life forms. Agricultural products can, therefore be referred to as crops and animals grown under cultivated conditions whether used for personal consumption, subsistence or sold for commercial benefits (Calestous, 2011).Agricultural products come in the form of fruits and vegetables, grains or cereals, livestock, natural fibres, forest and marine products (Adirika, 2001). Some agricultural products produced in Taraba state include: sugarcane, rice, groundnuts, beans, oil palms, cocoa, coffee, cattle, millet, maize, guinea corn, cotton, tomatoes, cowpea ,cocoyam, sweet potatoes, tea, timber, banana, yam, beniseed, coconut, cassava, citrus fruits, oranges, guavas, sheep, goats, pigs, apples, and grapes (Taraba State Ministry of Information, Culture and Tourism, 2012).Being agrarian in nature, the predominant population of Taraba state is engaged in farming as an occupation. About seventy-five percent (75%) of the population of the people are farmers or local producers while an estimated twenty-five percent (25%) is engaged in other economic activities. John (2002) stated that local producers are unsophisticated farmers in rural communities who are engaged in agricultural production which include raising of livestock, cultivation of crops and vegetables to eat and to sell at a local markets. Local producers therefore, are farmers (comprising of both male and female farmers) who own, work on or operate an agricultural enterprise either for commercial purpose or self-sustenance. Farmers in Taraba State usually move their products to local markets in small quantities by carrying them either on their heads or backs. A few others use either donkeys or bicycles to convey their goods to market places, due to the fact that vehicles do not reach their locations or farm centers. Equally, farmers make use of short channel structure, which is selling goods directly to the consumers without involving wholesalers and agents in the distribution process. The use of short channel of distribution is often done because farmers will want to dispose of their products immediately after harvest even when the prices are low, for fear that the products, especially perishable ones, might get spoilt soon as they cannot be stored because of lack of storage facilities, hence restricting the distribution of their products.
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