Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product. In promotion of goods and services communication process techniques must be applied, communication techniques have no dear demarcation from promotio... read more

The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function of packaging. This study will investigate how companies determine its packaging process and also focus... read more

Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activities designed to plan, price, promote, and distribute want satisfying products and services to present to potential customers.

In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication. The company also develops its integrate... read more

We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exterior cover for a product packaging is often referred to as the silent salesman because it has the ability to persuade people to impulse buying. It cal... read more

Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non- personal or one-way forms of communication conducted through paid media under clear sponsorship. The advertisers included not only commercial firms but museums, fund raiser and various social action organisations seeking to advertise their causes to various target publics. As a matter of fact, the thirty four largest advertising spender in the u.s i... read more

In this project, I shall be examining one of the levels of linguistics that deals with the arrangement of words to form sentence, that is SYNTAX, and my focus shall be on ‘Verb Phrase’ an aspect, which can be referred to as the apex of syntax, with examples from Mernyang language to buttress and establish my facts. By definition, Yusuf O. (1997:1) says: Syntax is the aspect of grammar, which deals with how words are put together to form sentences and how such sentences are interpreted ... read more

Gender incongruity in politics is a worldwide phenomenon, literature abounds showing that the level of women’s participation at the highest level of political activity accounts for their invisibility in the top positions of power. Locally and internationally, such low representation cut across countries with different political systems and at different stage of economic development 1. In Nigeria, it would appear that women have never really tested power in the realm of Nigerian politics. Ho... read more

Regional integration is not a new idea or initiative in Africa. Along with the creation of African common market it has been fueling division of African leaders for the past 45 decade. In fact, the creation of the 0rganisation of African Unity (OAU) in 1964 reflected the awareness, by the leaders of the day that Africans strength was rooted in Pan-Africa cooperation.1 The Southern Rhodesia Custom Union was established in 1949 and the East African community in 1967(Kenya, Uganda and Tanzania). 2 ... read more

Festival is an event usually set by a local community. It centres on and some unique Aspects of that community. It is a set of activities and practice designed to entertain the People of that particular community. Among many religions, a ‘feast’ is a set celebration in honour of God or gods. A Feast and a festival is historically inter-related. Festival of many types serves to meet specific Needs as well as to provide entertainment. These types of celebration offer a belonging... read more

Literature in South Africa during the time of Jack Mapanje was protest literature. It has it roots in the unique political situation of the country. The political Rhythm in South Africa is a policy of discrimination, which is also know as Apartheid and deceptively called a policy of separate development by the whites in South Africa. By this policy of colour segregation, the white population is accorded a supreme position over the blacks and the coloured in all aspe... read more

“Without information there is no accountability, Information is power and the more people who posses it, the more power is distributed”1 Journalism is more about dissemination of information which the press in Nigeria does daily, weekly and monthly through newspapers and magazines. There is an aspect of journalism that deals with investigation (investigative journalism). This goes beyond just news, it brings out surprising revelations about our society. Journalists having sensed irregularity... read more

Oro is a town in Irepodun Local Government Area in Kwara State. It lies on the Ilorin-Lokoja highway, and is about fifty four kilometers West East of Ilorin, the State capital. Oro force within the middle belt region and a transition zone between the Northern savannah belt and the Southern tropical rainforest.

Over the years, one of the most important developments in the field of migration has been the mass exodus and the emergence of large and economically thriving Nigeria Diaspora Communities in the developed countries of America and Europe and recently, the Asia countries. This had brought about a growing concern on the part of Nigeria government, international agencies and some scholars over the “Brain drain” phenomenon in Nigeria and Africa at large, because of the continuous exodus of Africa... read more

Traditionally the experience of marriage and motherhood dominates the life and identity of women in Africa.Women were left behind to mind the home and children.Traditionally it is believed that the life of a woman is distinct,pure and counted to be unstained.She could be classified as peaceful,without and within as an entity.She was economically dependent,as she only fulfills her role as a wife, a mother and a builder of home. It is believed that an African woman should be involved in domestic ... read more

The early Romantic period coincides with what is often called the “Age of Revolutions” including of course, the American (1778) and the French (1789) revolutions an age of upheavals in political, economic and social traditions. The age which witnessed the initial transformations of the industrial revolution. The take off of Romantic Movement in English Language is set in the year 1798 when William Wordsworth and Samuel Taylor Coleridge, publish of their poem called “Lyrical Ballads”.... read more

This work is aimed at ensuring that socio-economic development of Odo-Owa in Oke-Ero Local Government Area of Kwara State during the colonial period is articulated and written down for historical purpose, thus ensuring that the basic information about the socio-economic activities of the people is documented. It also aims at examining the colonial rule system, the various changes and activities during the colonial period. It hopes to advance the history of Odo-Owa from essential pol... read more

The motivation to undertake this study on “the survival of Igbomina indigenous political structure under Ilorin emirate system in the 20th century” is born out of increasing question on the identity and tenacity of the culture of Igbomina people and more especially their political system. For over a century, the Igbomina people were under different powerful political authorities. While places like Oke – Ode and Babanloma were under the Nupe authority, places like Oro, Igbaja, Omu- Aran,... read more

This research work is based on the language called Uneme language spoken in Edo State. This work will focus on the aspects of Uneme Noun Phrase. The term Noun Phrase forms an important aspect of syntax. Syntax is a branch of linguistics, derived from ancient Greek ‘SYN’ and ‘TAX’. SYN mean ‘Together’ while TAX means ‘Arrangement’. Syntax is the study of the arrangement of words to form sentences. Different linguist has defined syntax in different ways:

The origin of paint and painting started thousands of yeas ago. It can be rightly said that the desire to decorate their mummies sparked of this concept in Egypt around 15,000. Since then, this practice has gradually developed through many stages until modern concept of paint and painting came into being. This modern concept was brought about by gradual transformation from old materials and methods of paint making to the use of synthetic material and more modern machinery. Du... read more