This study is on the influence of western culture on the Nigerian youths using Takum Local Government as a case study. The term culture has been defined differently by many people. The different definitions attached to culture are based on the differences in the orientation of the people. According to Ekeh (2012), culture is construct used in an attempt to analyzed and integrate events and ideals in broad spectrum of area of society. Jakayinka (2002) states that from wider perspective, cultur... read more

Assessing the Impact of the Media in Checking Economic Crime (A Case Study of EFCC Activities). This study is aimed at the impact the media has made in checking economic crime which has brought to the activities of EFCC in Nigeria. In selecting the medium to use, Thisday and Sun newspaper strategy is being adopted (i.e. the print media). The bases on which this study has is to determine how adequately these newspapers covered the EFCC activities between 2009 and 2010. The research will contain c... read more

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens internationa... read more

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote... read more

This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA programme-“Science for schools” actually perform its educational role.

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu. The survey research met... read more

The world information flow controversy is perhaps the most topical issue in international communities today. This global controversy is basically about the demand by the south for a change in the present pattern of information flow between it and the north. The south also knows that the third world or under developed or developing countries of the world contends that there is gross unbalance both in quality and quantity, in global information flow between the south and the north, ... read more

The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of the society and the functionality of government and its agencies are the reason the mass media exist. This means that the mass media have responsibilities that are meant to keep the society in peace, unity and progress.

The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that times have change and also the creams of cutomers. For bamks the need as more pronounced especially when they are faced with what we call institution and inter bank competition, which a time... read more

Communication by definition is a two way process. It is an international experience between a communicator at one end and audience, the receiver or destination, at the other. A piece of communicated message that is not received by its targets audience is an exercise in futility. Obviously, communication has remained the most important means of socialization. Need we say more before we understand that communication is very vital for man to success? The free flow on information, ide... read more

Siebert, Peterson and schramm in describing the Operation of the press in their book entitled four Theories of the press said that, “The press is not an instrument of government but rather a device for presenting evidence and argument on the basis of which the people can check on government and make up their minds as to policy. It is imperative that the press be free from control and influence so that truth can emerge, all ideas can get fair hearing, that there must be a free market place of... read more

According to Webster is new international dictionary third edition, public relations is “ the promotion of rapport and goodwill between a person, firm or institutions and other persons, special publics or community at large through the distributions of interpretative materials, the development of neighbourly interchange and assessment of public reactions” The international public relations association defines public relations as management functions of a contuining and planned c... read more

Christianity is a religion that believes there is only one God. It is based on the life and teachings of Jesus Christ. Christianity has evolved over the centuries. Like any religion, disciples from one generation to another and from place to place as missionary including Africa conveyed the message and teachings. Christianity in Africa is not devoid of the culture of the people. This integration easily promoted the mass exodus of missionaries into Africa and West Africa in particular. It must... read more

Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The communication needs not the two ways and the equipment need not necessity electronic. At a time, men depended on iron and wooden gong and the use of town criers to exchange vital information while some animals were used to achieve the purpose in primitive days. Those methods thought a bit cumbersome in modern age, si... read more

Development they say it is developing or it is the process of encouraging new invention and industries to create jobs and life for the people. In this study the role of mass media on rural development is an attempt to examine how rural development programme can be effectively organized and implemented at the local levels in Obuoffia community in Awkunanwo Enugu state. An in-depth researcher reveals that within Enugu state media there existing electronic and print media. Under... read more

The Electronic media which is the focus of this study comprises the radio and Television. The sophistication of these media of communication makes it one of the wonders of modern communication. According to Bitter, “Just as the twentieth century dawned, a system was perfected which Electromagnetic impulse could be sent through the air without wires carrying voice transmissions over long distances. This new invention was to be known as radio I Electronic media is a machinery or an insti... read more

Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents. A fundamental aim of all film production is to arouse in our audience certain definite ideas, and emotion t... read more

In the recent past, public relations was regarded as publicity, but currently publicity is regarded as one of the tools of public relation. This is because of the vital roles public relations is performing in the society now which among others involves a revaluation of public attitude identification of the policies and procedures of an organization or individual with respect or individual with respect to attitudes values comprehensive functions and medium of creating awareness. Public relation... read more

Film is a series of moving picture recorded with sound that tells a story, shown on the television or at the Cinema. As part of Mass Communication, it involves the use of vision and sound (audio-visual) in transmitting and disseminating its messages. The messages can be used in educating, informing, entertaining and socializing its target audience. One of the most debated aspects of film is extent to which violence of the film influences social behaviour. Also the... read more

What is today known as national electric power authority is a merger of the electricity cooperation of Nigeria (ECN) and Niger Dam authority (NDA) the former was created by the federal government responsible for major policies of mines and power. It was empowered to generate transmitted distribute and sale electricity. Consequently to take over all government downed undertaken throughout the country and to establish new ones if considered economically viable. The history of the present day ... read more